#videomarketing

Video News, How-Tos, and Go-Tos

Blog

Jan 20
2 min

Looking for new video ideas? Try a 30 Day Challenge video

30 Day Challenges can be a fun way for your consumers to interact with your business. Not only does this create consistent content for your brand to post, but it also engages your audience to interact with your page. Here are three tips to get started with your 30 Day Challenge videos. 1) Choose a single goal that is related to your brand Talk with your team to figure out the ultimate goal of each challenge. Think about if you want more sales, or more customer success stories

Oct 7, 2021
2 min

Vlog Tips

Can Vlogs Earn Money?

Creating a videos is a great way to connect with your audience, but it can be time consuming to constantly come up with new content. You may be thinking, "Is this worth it? Can vlogs earn me money?" The answer is yes! YouTube Stars can attest - there are plenty of ways to make some cash from your videos. Here are 3 key ways that vlogs can earn you money. 1) Paid Courses Selling your expertise is nothing new, but with the advent of the internet it is much more accessible. Befo

Feb 18, 2021
2 min

New Content Video Ideas

Why You Need to Make an Interview Video

One of the best types of brand content is the Interview Video. Interviews allow you to reach new audiences by connecting with and showcasing people outside of your brand. Here are 3 reasons why you need to make an interview video. Interviewing experts lends credibility to your brand Working with an expert in your brand's field is a great way to gain credibility. Consumers want to make sure the brands they are using are safe, effective, and solve a problem. An expert's opinion

Feb 11, 2021
2 min

Why You Need to Make a "History Of" Video

The world has come a long way in the past 4.6 billion years. Whether your business is traditional or postmodern, sharing your history is a great way to connect with audiences. Here are 3 types of "History Of" videos, and why you need to make (at least) one of them. What is your origin? People buy from people they like, so help your audience get to know you! Make a "History Of BRAND" video. Who are the founders? Why did they create the company? Where did the company start? Whe

Jan 28, 2021
1 min

How to Make a Trivia Video

There's just something fun about trivia. Fun Fact videos should absolutely be in your repertoire of social media content. Here is a list of our ideas for what to include in your next trivia video. List Fun Facts about Your Brand What is something unique about your brand? How did it get started? What kind of people work for your company? Does your brand have any traditions? Give Statistics about the Type of Services Your Provide What is the best way to use your services? What

Jan 21, 2021
2 min

How to Make a Great DIY Video

The DIY audience is huge, and they are looking for inspiration. 47% of DIYers buy featured products after watching a DIY video. Tapping into this market can grow your brand. Here are our tips for how to make a great DIY video. How Does Your Product Fit in the DIY World? First and foremost, do DIY videos work for your brand? DIY lends itself to promote products rather than services, so service-based companies may not be a right fit. If your company sells products, you've hit t

Jan 14, 2021
2 min

New Content Video Ideas

How to Add a Facebook Cover Video

Social Media just may be the biggest marketing tool for your brand. It's important to utilize every free aspect that sites like Facebook have to offer. One of those things is the Cover Video. Do you need one? Absolutely. Is it easy to do? Well...we're here to make it easy. Video Resolution Your cover video should be 820x462, so be sure to set your sequence resolution to that before you begin creating a video. That being said, Facebook will add a slight crop for anyone viewing

How To Produce Video Content During COVID Restrictions

Nov 19, 2020
2 min

COVID Compliant

How To Produce Video Content During COVID Restrictions

As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you continue to reach your audience while staying COVID compliant? One solution is Stock Footage. 100% Remote Stock Footage is pre-recorded footage that is filmed with the idea that it can be used in a variety of projects. That means instead of needing your team in the office to film a video, you just need an editor. Storyboards, scripts, even vo

Making Your Videos Accessible: Color Choices

Nov 12, 2020
2 min

Accessibility

Making Your Videos Accessible: Color Choices

Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in film and television (think Breaking Bad), today we want to touch on how to make sure your brand videos meet color accessibility. What is Color Accessibility? Color Accessibility aims to provide the same experience whether or not your audience has color vision deficiencies. One of the most important places this comes up is in website design. Yo

Should You Use Autoplay on Your Website Videos?

Nov 5, 2020
1 min

Accessibility

Should You Use Autoplay on Your Website Videos?

Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be tempting to use the Autoplay function - making your video play as soon as someone lands on your page. However, there are a several good reasons to disable Autoplay. Accessibility of your website People who are vision impaired often use a Text to Speech app to read websites out loud. Autoplay videos will drown out the TTS reader, making it extreme

Oct 22, 2020
1 min

Accessibility

Why Your Videos Need Closed Captioning

Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making your videos more accessible. A crucial way to do that is by adding closed captioning. 80% of people use Closed Captioning for other reasons than hearing loss Not only does Closed Captioning make your video accessible to those who have hearing loss, but it also benefits a broader audience. When a video is in a viewer's second language, using clo

What To Ask When Hiring A Professional Videographer

Oct 15, 2020
2 min

Why Hire a Pro

What To Ask When Hiring A Professional Videographer

You've decided that your brand needs video. Now you need to decide on who to hire. It can feel a bit intimidating to work with someone from a completely different field. We made a checklist of what you should ask professionals when you are looking to hire a video company. What does their reel look like? Video professionals typically don't have resumes. When you work with so many different companies on a per-project basis, it just doesn't make sense. So instead of asking for a

Oct 8, 2020
2 min

Why Hire a Pro

Translating Your Brand To Video

You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking the larger picture and breaking it down into small bites. Here are just a couple of ways we translate your brand to video. Style The choice between an iPhone and Samsung is style. It's not the style of the phone itself - because let's be real, a smart phone is a smart phone - but it's the feeling the brand invokes. Your brand has an image, an

Oct 1, 2020
2 min

Why Hire a Pro

What Crew Do I Need To Make My Video?

Filming a video is much more than just pressing the record button on a camera. Regardless of the size of your production, there are three key elements you absolutely need to make any video. Working with someone who really understand each of these will elevate your project. Camera This one is obvious: you can't film a video without a camera. Regardless of the kind of camera you are using, you need someone who knows how to use it. A good camera operator knows the ins and outs o

The Bottom Line: Hiring a Pro Can Save You Money

Sep 24, 2020
2 min

Why Hire a Pro

The Bottom Line: Hiring a Pro Can Save You Money

Big or small, a business ultimately needs to be making more money than it's spending. As a local company, it can be tempting to try to DIY as much as you can in order to save money. So we did the math to see what is better for your bottom line: hiring a professional videographer/production company or filming that video yourself. The Gear Do you ever look at your iPhone video and wonder why it doesn't look like the "Made on an iPhone" ads that Apple produces? That's because th

Sep 17, 2020
1 min

Branded Video Tips

Leave Your Mark On Every Video You Post

Video posts are shared 1200% more than text and image posts. Yes - 1200% more. Shares are exactly what a brand needs to reach potential customers. But just because you have a compelling video doesn't mean it will turn into more revenue. Branding your videos correctly will ensure the audience is always directed back to your company. What is a Bug? Bugs are a great way to brand your video. Typically found in the lower right hand corner, a bug is similar to a watermark. While a

Sep 10, 2020
2 min

Branded Video Tips

How to Use Video to Solidify Your Brand Identity

Video is just another way for companies to create a cohesive brand identity. Traditionally, brand identity is expressed in graphic design elements such as logos, typography, and colors. However, today's conscious consumers want more. Video is the way to showcase your brand's purpose, culture, and personality. Purpose What is your brand's purpose? Besides making money, of course. What was the reason you started your company? Are you looking to expand financial literacy? Provid