Establishing a presence on YouTube is a great way to increase income and grow your brand. One view on YouTube typically generates $0.18 (which would be $18/100 views). In 2022, the average YouTube content creator made $1,154 per week (that's $4,616 per month!). So how do you make that happen? It's not exactly easy, but it can definitely be worth it! Keep reading to determine how you could reap YouTube's financial benefits.
1) Creators Must be Eligible for the YouTube Partner Program
Before being granted access to monetization features, YouTubers must be eligible for the YouTube Partner Program (YPP). In addition to unlocking revenue sharing from ads, this program offers YouTube Creative Support teams. These teams provide additional guidance in utilizing the site's features. To be eligible for YPP, you first need to familiarize yourself with the YouTube channel monetization policies. A YouTuber must also be based in one of these countries where the program is available. Next, a channel must be free of all active community guideline strikes. You'll need to set up an AdSense account and 2-step verification with a Google account. After these prerequisites, there are two ways you become eligible to apply: 1. Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or 2. Get 1,000 subscribers with 10 million valid public Shorts views in the last 90 days. To apply, select "Earn" in YouTube Studio, click start to review and accept terms, and click start again to link an AdSense account. After that, YouTube will review your account and determine if it's right for the YPP.
2) Earn Money Through Ad Views
There are multiple options for earning money through advertisements. Cost per click (CPC) ads require a viewer to--you guessed it--click on the ad. Unfortunately, only a small percentage of viewers are going to click on these ads (when was the last time you clicked an ad on the side of a video player window?). Other ads are cost per thousand views (CPM). These ads are in the video itself and require a viewer to watch at least 30 seconds (another thing most people won't do). Assuming you do earn some income, you will only get paid once your AdSense account reaches $100. Instead of going with these types of adverts, consider affiliate marketing with relevant companies/brands. Viewers are more likely to engage with these types of ads, potentially earning you more money faster.
3) YouTube Channel Memberships
YouTube is a perfect site to build an online community. Creating a channel membership allows your community members to support you and your brand in ways beyond patronizing your business. There are quite a few prerequisites to be eligible to create channel memberships. Your channel must be in the YPP, you must be over 18, you're in one of the available locations, your channel has a community tab, your channel is not set as made for kids, your channel does not have a significant number of ineligible videos, and you have agreed to and are complying with YouTube's terms and policies. In exchange for joining a channel membership, you can provide these viewers with special content and offers. Pricing for channel memberships in North America can be viewed here. Income is then processed through YouTube studio via AdSense.
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