A corporate testimonial video is professional branded video content that features positive client reviews and recommendations. It's a great way to showcase what your company has to offer, especially for B2B corporations that don't sell tangible products. Corporate video production may sound intimidating, but it's a lot more accessible than you might think. Keep reading for our step-by-step guide on how to sell more with corporate testimonial videos. 1) Step 1: Find Your Ideal

Corporate conferences provide so much value in a condensed timespan. It is no wonder that 40% of organizers plan to host more events in 2026 ( Bizzabo ) The question is, how do you capitalize on all of the amazing work that is going into (and your attendees are getting out of) these corporate events? Working with a professional conference videographer ensures that your event is not only captured well, but also used to create dynamic marketing content. Keep reading for our vid

Making quality video content for your small business can be a time-consuming investment, so it's important you get the most out of it. Strategically posting relevant snippets of longer videos is a great way to do just the thing. Keep reading for our tips on how to make your corporate video production go farther with content repurposing. 1) Pull the Hooks Success on social media is all about grabbing (and holding) the attention of users. Most platforms tend to have a "three-se

Any small business owner knows that success is about making personal connections with your clients. However, as use of AI continues to grow exponentially, many consumers have become increasingly skeptical of what they see online. This skepticism (though understandable and healthy) drives a wedge between forming that human connection on which small businesses thrive. One of the easiest ways to establish authenticity and trust is with quality behind the scenes content. Keep rea

We often talk about digital marketing for TikTok and Instagram, but what if you're looking for strategies beyond social media? Utilizing "webinars" (online seminars that are presented live and facilitate real-time viewer interaction) opens up new ways to boost your small business's marketing strategy. Keep reading for our top tips on how to use Eventbrite and event live streaming to build your brand. i 1) Create Value for Your Target Audience A webinar is all about leaving a

While it may be tempting to focus on making videos that go viral, this really isn't the best strategy to boost your small business online. Running your brand's social media page is much different from being an influencer, and different goals require different strategies. Keep reading for the ins-and-outs of how consistent small business videos beat viral posts. 1) Algorithms Like a Consistent Video Schedule To run successful social media accounts for your small business, you

Branded podcast production is becoming an increasingly common marketing strategy among small businesses. It's important to stand out from the crowd by adding professional video to your audio content. Video makes the podcast more immersive, increasing opportunities for organic and direct marketing strategies. Keep reading for the ins-and-outs of how business podcasting can grow your brand. 1) Expand Your Audience Branded podcast marketing is very similar to social media market

With pre-scheduled video content, small business owners don't have to sacrifice time with family just to keep their brand active. Keep reading for our top tips on how to use video for holiday marketing automation. 1) Create Batch Content There's no better video marketing bang-for-your-buck than creating batch content. In fact, it's our number one recommendation to clients when it comes to making branded videos. Carve out a piece of your day to create enough videos to fill you

Incorporating branded video content on your website boosts not only visitor engagement, but search engine optimization, as well. The right video can do wonders for your traffic. Keep reading for our pro tips on how to improve SEO on your website with video. 1) Optimize Your Script To boost your website rankings with video, it's essential to start by crafting a solid script. First, be sure your script includes plenty of keywords. Use Google Keyword Planner in Google Ads to ide

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