What is a Fractional Video Team, and How Does it Work? While midsize businesses need ongoing professional video content, they have to do so while balancing a budget that can't compare to their big corporate competitors'. However, using fractional video services ensures that your midsize business has regular, on-brand quality productions without wiping out the budget. Keep reading for the ins-and-outs of hiring a fractional video team. 1) Full Video Expertise at a Part Time Bu

What a $10k Corporate Video Production Budget Looks Like In a recent blog post, we took an in-depth look at the cost of corporate video production. This week, we'll be doing a breakdown of what exactly that budgeting can do for your brand. Companies typically spend 10-15% of their yearly revenue on marketing, with 10-20% of that being used on video. That means a $5M business could be spending $50,000 per year (or about $10,000 per quarter) on video. Let's dive into exactly wh

The Top 3 Elements that Make a Corporate Video not Feel like a Commercial While commercials can provide a significant boost in brand awareness and sales, brands need to remember to keep their corporate videos engaging and authentic. Think of Apple's iconic 1984 commercial--it feels much more like a 60-second film than an advertisement. With a simple message, compelling visuals, and a strong representation of your brand, commercials can be far more than ads. Even more, thanks

A Realistic Look at the Average Cost of Corporate Video Corporate video has become a must-have for mid-size business digital marketing. However, the cost range for video production is huge, which can be intimidating and complicated. Many things go into factoring rates, such as crew size, necessary equipment and gear, the experience of the production company, number of edits, and length of video. To help you navigate budgeting your next project, we've developed the ultimate bu

The Best Social Media Platforms to Host Your Corporate Videos In last week's blog post, we explored tips and tricks for creating B2B marketing videos; this week, we'll dive into the best places to host those videos. While it’s not a platform, we always urge our clients to keep a copy of the original (uncompressed) video file on a physical hard drive. This is the best way to prevent losing the video forever. We’ve heard horror stories of people uploading files to Facebook for

3 Tips for Corporate Video Marketing for B2B Companies B2B (business to business) companies provide invaluable services and materials to their clients. However, without marketing strategies tailored to other businesses, B2B companies struggle to make sales and connections. Traditional marketing that targets consumers simply does not address the specific details that your B2C target audiences care about. Video is the perfect way to hit on all of the details and form lasting wo

Top 3 Financial Advisor Social Media Marketing Tips Sticking to a social media marketing strategy can give your financial advisory firm a leg-up on your competitors. In fact, according to Broadridge Financial Solutions, 68% of leads come from LinkedIn. Branded videos are the ideal way to stand out on social media, connect with leads, and grow your client base. Keep reading for our top marketing strategies for financial advisors. 1) Create a Niche with Brand Videos Whether or

How Video Can Boost Credit Union Membership and Retention Despite the myriad of perks that come with credit union memberships, big banks continue to dominate in account openings. As new membership is in steep decline, marketing efforts have never been more crucial. Credit unions have a clear edge over bigger banks with their member service; however, younger generations are unfamiliar with the concept. Video is the perfect way to increase credit union membership, stay top of m

LinkedIn Videos: What Works on Social Media Video marketing has become an essential part of a strong B2B marketing strategy. According to LinkedIn's 2024 Marketing Benchmark, video is the predominant marketing content type, and video viewing on LinkedIn has increased 36% in the past year. When planning your video marketing content, it's crucial to know what works on social media. To stand out in a sea of corporate video, your content needs to be engaging, accessible, and inte

How Video Boosts SEO for Law Firms When you think of law firm marketing, billboards and transit advertising are typically the first things that come to mind. While these methods have proven effective, they do almost nothing to boost your website for potential clients searching for law practices online. Effective law firm marketing now hinges on SEO (search engine optimization--how readily search engines lead to a website). Over 33% of clients begin their search online (Clio,

As traditional advertising continues to fall flat with today's consumers, content marketing is becoming a necessity to appeal to wider audiences. This type of marketing has something to offer--whether it's fun facts or tips and tricks, content beyond a typical sales pitch can make a stronger connection and leave a bigger impact on potential clients. Keep reading for more on our top digital marketing strategies for consultants. 1) Create Blog Videos for Authority Marketing for

A corporate testimonial video is professional branded video content that features positive client reviews and recommendations. It's a great way to showcase what your company has to offer, especially for B2B corporations that don't sell tangible products. Corporate video production may sound intimidating, but it's a lot more accessible than you might think. Keep reading for our step-by-step guide on how to sell more with corporate testimonial videos. 1) Step 1: Find Your Ideal

Corporate conferences provide so much value in a condensed timespan. It is no wonder that 40% of organizers plan to host more events in 2026 ( Bizzabo ) The question is, how do you capitalize on all of the amazing work that is going into (and your attendees are getting out of) these corporate events? Working with a professional conference videographer ensures that your event is not only captured well, but also used to create dynamic marketing content. Keep reading for our vid

Making quality video content for your small business can be a time-consuming investment, so it's important you get the most out of it. Strategically posting relevant snippets of longer videos is a great way to do just the thing. Keep reading for our tips on how to make your corporate video production go farther with content repurposing. 1) Pull the Hooks Success on social media is all about grabbing (and holding) the attention of users. Most platforms tend to have a "three-se

Any small business owner knows that success is about making personal connections with your clients. However, as use of AI continues to grow exponentially, many consumers have become increasingly skeptical of what they see online. This skepticism (though understandable and healthy) drives a wedge between forming that human connection on which small businesses thrive. One of the easiest ways to establish authenticity and trust is with quality behind the scenes content. Keep rea

We often talk about digital marketing for TikTok and Instagram, but what if you're looking for strategies beyond social media? Utilizing "webinars" (online seminars that are presented live and facilitate real-time viewer interaction) opens up new ways to boost your small business's marketing strategy. Keep reading for our top tips on how to use Eventbrite and event live streaming to build your brand. i 1) Create Value for Your Target Audience A webinar is all about leaving a

While it may be tempting to focus on making videos that go viral, this really isn't the best strategy to boost your small business online. Running your brand's social media page is much different from being an influencer, and different goals require different strategies. Keep reading for the ins-and-outs of how consistent small business videos beat viral posts. 1) Algorithms Like a Consistent Video Schedule To run successful social media accounts for your small business, you

Branded podcast production is becoming an increasingly common marketing strategy among small businesses. It's important to stand out from the crowd by adding professional video to your audio content. Video makes the podcast more immersive, increasing opportunities for organic and direct marketing strategies. Keep reading for the ins-and-outs of how business podcasting can grow your brand. 1) Expand Your Audience Branded podcast marketing is very similar to social media market

With pre-scheduled video content, small business owners don't have to sacrifice time with family just to keep their brand active. Keep reading for our top tips on how to use video for holiday marketing automation. 1) Create Batch Content There's no better video marketing bang-for-your-buck than creating batch content. In fact, it's our number one recommendation to clients when it comes to making branded videos. Carve out a piece of your day to create enough videos to fill you

Incorporating branded video content on your website boosts not only visitor engagement, but search engine optimization, as well. The right video can do wonders for your traffic. Keep reading for our pro tips on how to improve SEO on your website with video. 1) Optimize Your Script To boost your website rankings with video, it's essential to start by crafting a solid script. First, be sure your script includes plenty of keywords. Use Google Keyword Planner in Google Ads to ide