Video Marketing for Law Firms
- Angela Wolf Video
- Aug 6
- 3 min read
Corporate video can be a powerful marketing tool to keep your law firm top of mind and a cut above the rest. Video facilitates a connection that other strategies simply cannot, allowing you to build rapport with potential clients before even meeting them. Keep reading for more about how law firms can use video to attract and retain clients.
1) Build Trust Before the First Call
Establishing trust with clientele is crucial for the success of any business. The necessity of trust between attorneys and their clients, however, far surpasses that of almost all other working relationships. Because video is much more engaging and comprehensive than text or photos alone, it is the perfect marketing tool to showcase the reasons clients can trust and confide in you in authentic way. Further, according to a Brightcove survey, 93% of B2B buyers say that video, specifically, is important for building trust in a brand. Consider the perspective of a potential client: It can be intimidating to call a lawyer for the first time. To assuage any anxieties viewers may have regarding reaching out to you, your law firm can utilize corporate video to share inviting, approachable content. When someone feels like they already know you, they are much more likely to make that initial contact. For more details on building trust and credibility with video, click here to check out our recent blog post on the subject.
2) Explain Legal Topics
Believe it or not, YouTube is one of the top search engines. More and more, internet users are turning to the video platform to find answers to specific questions--including legal advice. Find potential clients where they already are by using YouTube to share video content of FAQs and fun facts (all relevant to law, of course). Pair these videos with blog posts on your website, embedding them within the page. Not only does this strategy position your firm as a thought leader in the space, it also opens up the opportunity to increase your SEOs drastically. According to Semrush, articles with at least one video get twice the page views. As more people find your videos and accompanying blog posts, more potential clients and connections will find your website. Consistent videos also tend to keep viewers coming back. A Brafton study found that blogs with video have a 34% lower bounce rate than the rest of the site. Additionally, providing accessible legal insight further contributes to rapport and trust.
3) Stand Out on LinkedIn
After enough searching on LinkedIn, all the profiles (and professionals) start to look the same. Prevent your law firm from getting lost in a sea of other legal experts by maintaining an engaging profile. Your LinkedIn account serves as an extension of your corporate brand; a profile that falls flat suggests your services may do the same. Video is the best way to showcase what makes your firm stand out and engage with potential clients. Most people don't go out of their way to get an attorney until they need to. Posting videos on your LinkedIn page not only demonstrates your expertise and investment in your work, but also makes you a familiar face that people will remember in a time of need.
Save Time, Build Authority, and Attract Better Clients
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
