How Video Builds Trust and Credibility for Small Businesses
- Angela Wolf Video
- Jun 5
- 2 min read
Customers want to buy from people they know, like, and trust, and there's no better way for small businesses to make these connections than with video. A short brand video introducing the founder or team can strike an emotional chord and get viewers invested in your success. Keep reading for our top tips on how to use brand storytelling to connect with your customers.
1) Showcase Your Services and Products
With the rise of online ads pushing cheap, questionable products, it's crucial to showcase your small business's authenticity. A high-quality video is the ideal way to set yourself apart from the rest and build trust with customers and clients. According to Wyzowl statistics, 91% of people have watched an explanation video to learn more about a product, and 87% bought a product after watching a video demo. Video content builds credibility for anything your small business has to offer, demonstrating to viewers that it's real, high-quality, and exactly what they need. It also helps cut down on returns and exchanges, because consumers know exactly what they're getting. In fact, many e-commerce sites encourage sellers to include product videos in their sales listings, so it's always beneficial to have this type of video content handy.
2) Showcase Customer Testimonials
Nothing says credibility like a genuine, positive customer review. Video marketing content that showcases real people endorsing your product/service builds trust and confidence in your small business. While text reviews are certainly beneficial, they don't pack the same punch as a professionally-filmed video testimonial. The ideal video includes a customer explaining a problem they were encountering, how your business helped, and the overall impact your service/product has had. If applicable, you'll also want to show the customer using your product. Most importantly, the testimonial needs to be sincere--video reviews that seem coached or forced will turn potential customers off right away.
3) Get in Front of the Camera
One of the great things about video is how well it can capture personality, far beyond the capabilities of photo and/or text alone. Use this to highlight your passion in your brand and mission statement. Showcase your expertise and what you have to offer to your potential customers. This type of authentic video marketing builds credibility for small business, inspiring viewer connection and emotional investment. Additionally, videos with people in them get better engagement on social media. This means that users are more likely to encounter, watch, and interact with your videos, thus pushing them out to more users and more potential customers and clients.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
