Year-End Video Checklist: What to Repurpose, Refresh, or Archive
- Angela Wolf Video
- Dec 18, 2025
- 3 min read
The year is coming to a close, and it's time to get your small business's content organized! Some video projects are so good, they can be used over and over again. Others, however, are had their time and place. To get the most out of 2025's work, take these last couple weeks to review your content and create a list of what you need to remake for next year, reuse, or completely retire. Keep reading for our guide to a year-end business video audit checklist.
1) Repurpose Evergreen Content into New Shorts
Some things never change - and that’s okay! Now is the perfect time to review your videos from 2025 and determine which will still be relevant in 2026. For instance, let's say you made an FAQ series answering commonly-Googled questions. If those search terms and answers still accurately apply, the video is perfect to repurpose into additional bite-sized content. For long-form YouTube videos (3+ minutes), we suggest taking 30-second clips to create Instagram reels. Even if you have short-form content that you've already shared, don't be shy about reposting it! Videos on TikTok and Instagram tend to disappear or get buried (lose engagement and visibility) after an initial posting. After a few months, repost them to reach a new audience and stay top of mind.
2) Refresh Old Videos with Updated Information
Although evergreen content is incredibly valuable, not everything can be used indefinitely. As your small business grows, it's important to reflect up-to-date details in your regularly-scheduled video content. Whether you've gotten new products, offered new services, or had a change in your team, you need to ensure that the information in your videos is entirely accurate. This may sound like quite a bit of additional work, but never fear! Instead of going back to the drawing board, there are plenty of videos you can simply refresh. Some things may be as easy as a new edit--use the same footage but swap out any outdated graphics or irrelevant shots. For example, one of our clients changed office locations just a year after creating an About Video. Instead of filming the entire video again, we did a half day of B-roll filming, shooting interiors and exteriors of the new office building. In post, we replaced the outdated B-roll from the old video. By doing this, we were able to save a ton of time (and money!) while still updating the video to accurately reflect their practice.
3) Archive Outdated Content and Messaging
Despite all the repurposing and refreshing possible, some videos still just can't be saved. Maybe you were advertising a one-time sales event or featuring an employee who is no longer with the company. Don't feel bad about retiring these types of videos. Make sure they're labeled as "do not use" and archived (never deleted--you never know what might be useful in the future). As you go through this process, make a list of not only the videos themselves, but also the reason they need to be retired. This helps you analyze what to improve for next year's video content. Maybe the concept for a video was good, but now the content it contains is irrelevant. If so, it could be ideal to recreate next year. On the other hand, maybe you filmed a video with no script or missing details, and now it's completely unusable. Instead of just canning the whole thing, learn from the retired video to avoid the same mistakes in the future.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
