Why Small Businesses Should Invest in Video This Q3
- Angela Wolf Video
- Jun 26
- 3 min read
Q3 is right around the corner, and it's time to invest in corporate video marketing to boost growth for the rest of the year. Even though there are still 6 months to go, summer and winter vacations eat up a lot of that time. Now is the perfect opportunity to prep your small business for whatever the rest of 2025 has in store. Keep reading for our top tips to boost Q3 business with brand marketing.
1) Build a Strong Pipeline with Social Media Content
A strong Q4 starts with a strong Q3. One of the best ways to get the ball started and keep it rolling is by maintaining an engaging social media presence. Instagram video reels, in particular, are perfect for this. Small business brand videos allow you to stay top-of-mind while creating a space where you can interact directly with your viewers. We also love that Instagram posts have the ability to auto-message anyone who comments on your video with a specified prompt. For example, you could caption a product video with the call to action “Comment ‘Summer Sale’ to receive a special discount on your next purchase!” Connecting to the Manychat app, Instagram will recognize your indicated “trigger comment” and automatically send a direct message to the commenter. The Manychat app is free, user friendly, and allows you to generate as much engagement on your Instagram videos as possible. The higher your engagement, the more likely you’ll reach and retain new followers throughout both Q3 and Q4.
2) Showcase Your Team
For many businesses, the summer season brings increased corporate get-togethers, work outings, and team building events. Make the most of these plans by capturing them through photo and video to create brand content. Whether you’re organizing a “businessman special” baseball game or just a relaxed picnic at the park, bring a photographer with you to capture the fun, and share it on your social media. Q3 is also a great time to reflect on how your team has grown in the first half of the year. Celebrate new hires and employee milestones with headshots and interviews. This type of corporate video content gives viewers a more personal connection to the team behind the brand, which helps retain followers and customers.
3) Advertise for the Holidays
The second half of the year is chock-full of holidays and celebrations, and it’s time to get in on the fun! Don't let your small business branding miss out on summer festivities like Juneteenth, Independence Day, Labor Day, barbecues, beach trips, and more. Holiday and seasonal video posts add personality to your corporate content while staying relevant and topical. They can also be a great way to boost engagement by inviting users to reply with their holiday plans/stories in the comments. Additionally, Q3 is the ideal time to start prepping for the winter holidays. Q4 can be a whirlwind, and you’ll want to be prepped with all your pomo materials before it begins in September. According to Statista, 50% of US consumers report starting their holiday shopping in October or sooner. Creating your holiday sales videos early means that you’re all set to post at the very start of the buying season.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
