Simplify Your Message: Why You Need a Business Explainer Video
- Angela Wolf Video
- 9 hours ago
- 2 min read
Business explainer videos can be a powerful marketing tool to boost SEO, name recognition, and sales. Ultimately, they make your brand more accessible to your target audience. Keep reading for our top tips on how to sell more with an explainer video.
1) Explain How To Use Your Products
If a picture tells 1000 words, how many does a video tell? Nothing breaks down and demonstrates your product as well as a high-quality explainer video. Even the very best written descriptions fail to capture products the way a video can. In turn, this content often saves companies money. Customers have a stronger understanding of what they're ordering (resulting in fewer returns) and are able to trouble-shoot any issues themselves (about 68% of users prefer to watch an explainer video before reaching out to customer service). 98% of online shoppers surveyed intentionally watch product videos when searching listings, and 85% are more inclined to purchase an item that has a corresponding video. Plus, product explainer videos boost SEO on both your own website and e-commerce platforms.
2) Explain Your Business’s Niche
Imagine you're comparing two businesses to potentially hire. If one had an about video, and the other did not, would it affect your choice? Of course, the simple act of having a business explainer video doesn't make a company better. However, it allows for an elevated representation of the company, making client connections that text alone cannot. Think of your business's explainer video as an elevator pitch for your company. Sure, some businesses might seem obvious--grocery stores sell food, auto shops fix cars, etc.--but that doesn't mean a video won't help them stand out as a cut above competitors. Meanwhile, other businesses are less clear and benefit from slightly more educational about videos. What exactly does a consultant do? When is it time to hire an accountant? Why would I choose a credit union over a traditional bank? Take the time to explain who you work with, and why they choose you.
3) Explain What the Client Needs to Know
Some industries take a lot of client education, and your basic company about video won't cut it. Law, unsurprisingly, is one of the top such industries. Lawyers typically bill by the hour, and, having to educate potential clients can be time-consuming and expensive for everyone involved. Instead, create an explainer video to answer those frequently-asked questions. Not only does this help to pre-qualify inquiries, but also to weed out cases that may not fit your practice in the first place. After years of creating content with local Philly lawyers, we at Angela Wolf Video have formed a major soft spot for law firm video production (click here to check out our Philadelphia law firm video packages!). We have seen first-hand that a simple FAQ can make all the difference when it comes to connecting with, building trust, and reeling in a potential client.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv