Top 3 Financial Advisor Social Media Marketing Tips Sticking to a social media marketing strategy can give your financial advisory firm a leg-up on your competitors. In fact, according to Broadridge Financial Solutions, 68% of leads come from LinkedIn. Branded videos are the ideal way to stand out on social media, connect with leads, and grow your client base. Keep reading for our top marketing strategies for financial advisors. 1) Create a Niche with Brand Videos Whether or

How Video Can Boost Credit Union Membership and Retention Despite the myriad of perks that come with credit union memberships, big banks continue to dominate in account openings. As new membership is in steep decline, marketing efforts have never been more crucial. Credit unions have a clear edge over bigger banks with their member service; however, younger generations are unfamiliar with the concept. Video is the perfect way to increase credit union membership, stay top of m

The Best Movies from 1976 to Celebrate America’s Semiquincentennial While we would have loved to make a list of the best movies from the year of our nation's birth, moving film strips simply didn't exist at the time. Instead, we'll be fast-forwarding 200 years to watch some of our favorite 1976 films for Independence Day. Grab your favorite 4th of July treats, kick back with these films, and celebrate America's 250 anniversary with nostalgia. 1) Carrie - Brian De Palma As hor

The Best Way to Live Stream Your Corporate Conference Corporate conferences are hard work, requiring extensive coordination from start to finish. However, without live streaming your corporate conference to remote attendees, you fail to make the most of that hard work. A live stream exponentially increases your audience reach, providing a much more accessible way to attend and participate. Conference footage is also perfect for making future content that highlights your compa

Our Top 3 Favorite Movie Dads As society's perceptions of both manhood and fatherhood expand, modern films are increasingly showcasing multidimensional dads. Rather than the classic stoic, all-knowing authority figure, fictional fathers of all kinds are finding their way into the spotlight. This Father's Day, we'll be celebrating some of our favorite movie dads who break the mold and show that fathers can be so much more than just a trope. 1) Dill Penderghast - Easy A (2010)

How to Write a Compelling Marketing Script The key to effective video marketing (and quality videos in general) is the script. Successful corporate video production needs to be carefully planned with intentionality; skipping out on this sacrifices credibility and ultimately damages your brand. While a video script may seem overly-formal or unnecessary for digital marketing content, a solid outline can make or break your video and conversion rate. Keep reading for the inside s

How Philadelphia Businesses can Prepare for the World Cup The FIFA World Cup comes to Philly this month, with the first match set for June 14. This means we'll have a ton of new people in the area, making it a fantastic opportunity to build connections and expand your brand's reach. As the city celebrates with a 39-day FIFA Fan Festival, be sure your Philadelphia small business joins in on the festivities. Not sure where to start? Keep reading for our simple tips on how your

How to Make Your DIY Corporate Video Production Look Professional When it comes to corporate video production for social media, it’s the little things that make all the difference. Your brain subconsciously processes a myriad of details that affect your perception of a video, so it’s crucial to get them just right. While social media content can be much less polished than website videos, every corporate video is representing your company. The last thing you want is for your b

LinkedIn Videos: What Works on Social Media Video marketing has become an essential part of a strong B2B marketing strategy. According to LinkedIn's 2024 Marketing Benchmark, video is the predominant marketing content type, and video viewing on LinkedIn has increased 36% in the past year. When planning your video marketing content, it's crucial to know what works on social media. To stand out in a sea of corporate video, your content needs to be engaging, accessible, and inte

How Video Boosts SEO for Law Firms When you think of law firm marketing, billboards and transit advertising are typically the first things that come to mind. While these methods have proven effective, they do almost nothing to boost your website for potential clients searching for law practices online. Effective law firm marketing now hinges on SEO (search engine optimization--how readily search engines lead to a website). Over 33% of clients begin their search online (Clio,