Celebrate National Video Game Day with These 3 Films National Video Game Day is September 12th, and we're ready to celebrate with movies. While video game film adaptations have a shaky track record, the genre still has plenty to offer. The disconnect likely stems from audience expectations, which tend to vary between film and video games. For instance, people are more likely to suspend their disbelief and appreciate cheesy dialogue in video games than they are in movies. In t

What is a Fractional Video Team, and How Does it Work? While midsize businesses need ongoing professional video content, they have to do so while balancing a budget that can't compare to their big corporate competitors'. However, using fractional video services ensures that your midsize business has regular, on-brand quality productions without wiping out the budget. Keep reading for the ins-and-outs of hiring a fractional video team. 1) Full Video Expertise at a Part Time Bu

What a $10k Corporate Video Production Budget Looks Like In a recent blog post, we took an in-depth look at the cost of corporate video production. This week, we'll be doing a breakdown of what exactly that budgeting can do for your brand. Companies typically spend 10-15% of their yearly revenue on marketing, with 10-20% of that being used on video. That means a $5M business could be spending $50,000 per year (or about $10,000 per quarter) on video. Let's dive into exactly wh

3 Must Haves for Creating Professional Executive Interview Videos When mapping out your corporate digital marketing strategy, be sure to include executive interview videos. This type of content helps build brand trust with clients, attract top talent, and solidify your company's values to your employees. It goes without saying that VIP interviewees are often very busy; it's crucial that your videos are not only professional, but efficient as well. The last thing you want to d

The Top 3 Elements that Make a Corporate Video not Feel like a Commercial While commercials can provide a significant boost in brand awareness and sales, brands need to remember to keep their corporate videos engaging and authentic. Think of Apple's iconic 1984 commercial--it feels much more like a 60-second film than an advertisement. With a simple message, compelling visuals, and a strong representation of your brand, commercials can be far more than ads. Even more, thanks

A Realistic Look at the Average Cost of Corporate Video Corporate video has become a must-have for mid-size business digital marketing. However, the cost range for video production is huge, which can be intimidating and complicated. Many things go into factoring rates, such as crew size, necessary equipment and gear, the experience of the production company, number of edits, and length of video. To help you navigate budgeting your next project, we've developed the ultimate bu

The Best Social Media Platforms to Host Your Corporate Videos In last week's blog post, we explored tips and tricks for creating B2B marketing videos; this week, we'll dive into the best places to host those videos. While it’s not a platform, we always urge our clients to keep a copy of the original (uncompressed) video file on a physical hard drive. This is the best way to prevent losing the video forever. We’ve heard horror stories of people uploading files to Facebook for

3 Tips for Corporate Video Marketing for B2B Companies B2B (business to business) companies provide invaluable services and materials to their clients. However, without marketing strategies tailored to other businesses, B2B companies struggle to make sales and connections. Traditional marketing that targets consumers simply does not address the specific details that your B2C target audiences care about. Video is the perfect way to hit on all of the details and form lasting wo

Top 3 Financial Advisor Social Media Marketing Tips Sticking to a social media marketing strategy can give your financial advisory firm a leg-up on your competitors. In fact, according to Broadridge Financial Solutions, 68% of leads come from LinkedIn. Branded videos are the ideal way to stand out on social media, connect with leads, and grow your client base. Keep reading for our top marketing strategies for financial advisors. 1) Create a Niche with Brand Videos Whether or

How Video Can Boost Credit Union Membership and Retention Despite the myriad of perks that come with credit union memberships, big banks continue to dominate in account openings. As new membership is in steep decline, marketing efforts have never been more crucial. Credit unions have a clear edge over bigger banks with their member service; however, younger generations are unfamiliar with the concept. Video is the perfect way to increase credit union membership, stay top of m