We suggest all small businesses hire a professional to do a one-day on-location B-roll shoot--capturing any transitional, establishing, or aesthetic shots that do not serve as the main action in your branded videos. That way, you have plenty of these shots to use throughout the year and keep all of your branded videos looking consistent and professional. Keep reading for more on why every business needs B-roll footage on file. 1) B-Roll Boosts Engagement Think about the type

As many small business owners know, success can sometimes hinge on whether or not employees receive accurate, detailed training. This is tricky, let alone ensuring that work-from-home employees complete the appropriate standardized training on their own. Luckily, corporate video streamlines the entire process and guarantees that everyone--regardless of location, timing, or physical oversight--receives the exact same information in an engaging, accessible way. Keep reading for

Branded podcast production is becoming an increasingly common marketing strategy among small businesses. It's important to stand out from the crowd by adding professional video to your audio content. Video makes the podcast more immersive, increasing opportunities for organic and direct marketing strategies. Keep reading for the ins-and-outs of how business podcasting can grow your brand. 1) Expand Your Audience Branded podcast marketing is very similar to social media market

The winter holidays are upon us, and we can't wait to have our annual cozy movie marathon during the break. What's more festive than curling up and watching feel-good movies all day? Keep reading for our top 3 cozy holiday movies to stream while you're off from work. 1) Klaus (2019) This award-winning Netflix original is just the thing to get you into the cozy holiday spirit. Klaus takes us to a fictional 19th-century Norway and reimagines the origin story of Santa Claus. A p

The year is coming to a close, and it's time to get your small business's content organized! Some video projects are so good, they can be used over and over again. Others, however, are had their time and place. To get the most out of 2025's work, take these last couple weeks to review your content and create a list of what you need to remake for next year, reuse, or completely retire. Keep reading for our guide to a year-end business video audit checklist. 1) Repurpose Evergr

Business explainer videos can be a powerful marketing tool to boost SEO, name recognition, and sales. Ultimately, they make your brand more accessible to your target audience. Keep reading for our top tips on how to sell more with an explainer video. 1) Explain How To Use Your Products If a picture tells 1000 words, how many does a video tell? Nothing breaks down and demonstrates your product as well as a high-quality explainer video. Even the very best written descriptions f

With pre-scheduled video content, small business owners don't have to sacrifice time with family just to keep their brand active. Keep reading for our top tips on how to use video for holiday marketing automation. 1) Create Batch Content There's no better video marketing bang-for-your-buck than creating batch content. In fact, it's our number one recommendation to clients when it comes to making branded videos. Carve out a piece of your day to create enough videos to fill you

Incorporating branded video content on your website boosts not only visitor engagement, but search engine optimization, as well. The right video can do wonders for your traffic. Keep reading for our pro tips on how to improve SEO on your website with video. 1) Optimize Your Script To boost your website rankings with video, it's essential to start by crafting a solid script. First, be sure your script includes plenty of keywords. Use Google Keyword Planner in Google Ads to ide

Corporate video content with the right post-production can help your small business stand out and establish credibility. Keep reading for our top 3 editing tips to make your corporate video better. 1) Cuts: Make it Snappy Simply put, a cut is when one shot ends and another one begins. The video clips may be two different angles or locations or, alternatively, they may be the same clip with bits of footage removed. For multiple reasons, one of our top branded video editing tip

We know that making a corporate video may sound intimidating, so we're taking you behind the scenes to show that there's nothing to fear! Keep reading to learn about our process and what to expect during a corporate video shoot in Philadelphia. 1) Location Prep: Prep the Set As much as we love on-location shoots, they definitely require plenty of prep work; the vast majority of these shoots are held in places that were not designed with video production in mind. In turn, prod