Where to Film Your Corporate Video Production at Your Office In-office video production can be a great way to put your business's best foot forward. While we do have a video studio, about 70% of our shoots are on-location, meaning we've gained a lot of experience filming in offices. Take it from us: Though it makes production far more convenient for employees and C-suite executives, using offices for corporate video is not as simple as setting up a camera in a conference room

Celebrate International Coffee Day with These 3 Movies October 1st is International Coffee Day, and we're ready to celebrate with a movie marathon. The day gives us the perfect excuse to fuse our love of films with our love of coffee--if you've seen any of our behind the scenes videos, you know we start every day with a cup of coffee--and we can't wait to dive in. Grab a cup and join us for our favorite coffee-centric movie scenes. 1) Breakfast at Tiffany’s (1961) - Nothing V

A Media Training Guide on how to Speak Naturally on Camera Speaking on camera is an art. We've worked with a ton of keynote speakers who have no problem talking to a room of 200 people but completely freeze in front of a camera. Because cameras cannot provide the back-and-forth energy that a physical audience radiates, speaker strategy has to be slightly different. While it can seem daunting, finding your voice on camera is easy with just a little bit of practice. Keep readin

Must-Ask Questions for Corporate Testimonial Videos Creating and sharing corporate testimonial videos can be a reliable, impactful way to grow your business. These videos showcase your client's experience in their own words and voice, allowing your business to build trust and make a human connection before even speaking to a client. Even more, B2B customer video testimonials shorten the consideration stage of the sales cycle, increasing your company's ROI. Bear in mind, howev

Celebrate National Video Game Day with These 3 Films National Video Game Day is September 12th, and we're ready to celebrate with movies. While video game film adaptations have a shaky track record, the genre still has plenty to offer. The disconnect likely stems from audience expectations, which tend to vary between film and video games. For instance, people are more likely to suspend their disbelief and appreciate cheesy dialogue in video games than they are in movies. In t

What is a Fractional Video Team, and How Does it Work? While midsize businesses need ongoing professional video content, they have to do so while balancing a budget that can't compare to their big corporate competitors'. However, using fractional video services ensures that your midsize business has regular, on-brand quality productions without wiping out the budget. Keep reading for the ins-and-outs of hiring a fractional video team. 1) Full Video Expertise at a Part Time Bu

What a $10k Corporate Video Production Budget Looks Like In a recent blog post, we took an in-depth look at the cost of corporate video production. This week, we'll be doing a breakdown of what exactly that budgeting can do for your brand. Companies typically spend 10-15% of their yearly revenue on marketing, with 10-20% of that being used on video. That means a $5M business could be spending $50,000 per year (or about $10,000 per quarter) on video. Let's dive into exactly wh

3 Must Haves for Creating Professional Executive Interview Videos When mapping out your corporate digital marketing strategy, be sure to include executive interview videos. This type of content helps build brand trust with clients, attract top talent, and solidify your company's values to your employees. It goes without saying that VIP interviewees are often very busy; it's crucial that your videos are not only professional, but efficient as well. The last thing you want to d

The Top 3 Elements that Make a Corporate Video not Feel like a Commercial While commercials can provide a significant boost in brand awareness and sales, brands need to remember to keep their corporate videos engaging and authentic. Think of Apple's iconic 1984 commercial--it feels much more like a 60-second film than an advertisement. With a simple message, compelling visuals, and a strong representation of your brand, commercials can be far more than ads. Even more, thanks

A Realistic Look at the Average Cost of Corporate Video Corporate video has become a must-have for mid-size business digital marketing. However, the cost range for video production is huge, which can be intimidating and complicated. Many things go into factoring rates, such as crew size, necessary equipment and gear, the experience of the production company, number of edits, and length of video. To help you navigate budgeting your next project, we've developed the ultimate bu