How Corporate Videos Improve Website SEO for Philadelphia Businesses
- Angela Wolf Video
- 9 hours ago
- 2 min read
Incorporating branded video content on your website boosts not only visitor engagement, but search engine optimization, as well. The right video can do wonders for your traffic. Keep reading for our pro tips on how to improve SEO on your website with video.
1) Optimize Your Script
To boost your website rankings with video, it's essential to start by crafting a solid script. First, be sure your script includes plenty of keywords. Use Google Keyword Planner in Google Ads to identify the search terms that your ideal clients are Googling, and incorporate them naturally into the script. Once the video is completed, you must utilize transcriptions to get the script's keywords flagged. This feature is usually automated, but make sure that it's enabled on the video player you're using (if you're uploading to YouTube, check out these tips from YouTube Help). Google uses captions and transcriptions to understand the content of your video. If they're not enabled, search engines can't determine how to recommend it and won't increase your website traffic.
2) Optimize Your Video Title and Description
Once your corporate video is filmed, edited, and captioned, it's time to strategize an optimized title and description. Your video's title and description have the critical task of drawing the attention of both viewers and search engine algorithms alike. To do this, be sure your title is a relevant, searchable phrase that sounds natural. More and more, algorithms can spot empty buzz-word titles a mile a way--then steer users in the opposite direction. Only use key search terms in context, and keep the entire title under 60 characters. To get all the SEO benefits of corporate video, you'll need to add a snappy, keyword-rich description. While it may be tempting just to plop a list of search terms into a wall-of-text video caption, it's boring to read, looks lazy and awkward, and still isn't optimized for any algorithms. Take the time to incorporate your key terms into natural-sounding sentences. Be mindful not to sound redundant or heavy-handed, and make sure the description accurately reflects your branded video content.
3) Embed Your Video
Now that your video is optimized, it’s time to put it to work! We suggest uploading your video to YouTube first, then embedding it on your website. While it's important to incorporate video content throughout your site, it's essential to feature a video above the fold on your homepage. Not only does this immediately start users engaging with your site, it also boosts your SEO. Videos tend to keep users on a website for longer, which signals to search engines that the content is captivating and worth funneling more users towards. As a rule of thumb, the more branded video content on your website, the more the search algorithms will flag and favor your pages.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv