How to Use Video Content on Your Website to Increase Conversions
- Angela Wolf Video
- Oct 8
- 2 min read
Video content is one of the best ways to increase your website's search traffic and increase visitor engagement. Video search results have a 41% higher search rate than text alone, giving your company's homepage a leg-up on the competition. Keep reading for our top tips on video strategy for website conversion.
1) Embed an About Video on Your Homepage
Far too many companies fall into the trap of inundating their homepage visitors with empty buzzwords and vague mission statements. Sure, the companies sound dynamic and cutting-edge... but what do they do? Who are they? Corporate video content is a clear, accessible way to communicate everything potential clients need to know about your business, without bogging them down with blocks of text or meaningless catchphrases. We highly recommend embedding an About Video above the fold on your website. This both boosts SEOs and allows your company to give its best first impression. Build instant connection and trust before even meeting a client by greeting them with a video, representing your business with authenticity and personality.
2) Embed Testimonial Videos on Your Service or Product Page
Video testimonials can pack a punch far beyond that of a text review alone. Our brains are more likely to believe and become invested in a person they can directly see and hear talking, as opposed to a faceless wall of text. Embedding these videos on your website is a great way to increase visitor engagement and inspire trust in your company's character and services. We recommend including testimonials on your product/service page(s). This way, the video review is inherently part of your selling point. If you have a collection of testimonials, consider creating a dedicated page for them on your site. Little inspires more confidence than back-to-back genuine rave reviews.
3) Embed Explainer Videos on Your Learn More Page
Not every product/service can be summed up in a few catchphrases and photos. While having all of the finer details written out on your website can be beneficial, it tends to be cumbersome to read. Explainer videos are the perfect way to provide the ins-and-outs of what your company has to offer, without putting any strain on your website visitors. The right video makes your services engaging and accessible, regardless of how complicated they might be. We recommend adding these videos to your site's "Learn More" page. This makes it quick and easy for potential clients to determine if your product/service is right for them.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
