Why Video Podcasts Are the Future of Marketing
- Angela Wolf Video
- Jan 1
- 2 min read
Branded podcast production is becoming an increasingly common marketing strategy among small businesses. It's important to stand out from the crowd by adding professional video to your audio content. Video makes the podcast more immersive, increasing opportunities for organic and direct marketing strategies. Keep reading for the ins-and-outs of how business podcasting can grow your brand.
1) Expand Your Audience
Branded podcast marketing is very similar to social media marketing. By putting your small business out there, you expand your visibility and make connections with your target audience. Take the Adviser Talk Podcast, for example (click here for our guest spot!). The show is run by Elite Consulting Partners, and it offers guidance and advice to financial advisors. Not only does the video podcast offer entertainment and valuable content, it allows the firm to do so for free! This is a highly effective way to grow client base and SEO organically. Additionally, podcast engagement is relatively high--34% of Americans listen to an average of 8.3 episodes per week, creating significant marketing opportunities. Using professional branded video podcasts is a great way to reach your ideal audience.
2) Build Authentic Connections
Every small business owner knows the importance of building trust with clients. This rapport can make or break a brand's success, and it must stay a top marketing priority. Video podcasts allow you to invite your target audience to listen in on a casual, down-to-earth conversation. This content highlights your brand's personality and values far beyond the abilities of a typical ad campaign. This being said, be sure your content stays relevant to your brand. Keep your values and messaging consistent and authentic; viewers will see right through any lies as soon as you start mixing your messaging. Remember that the point of video podcasting is to humanize your small business, so don't be afraid to stay honest and sincere. In response, viewers are more likely to engage with your brand and establish long-term loyalty and investment.
3) Diversify Your Revenue
Video podcasting can boost revenue in myriad ways. While sharing the content itself is an effective marketing strategy, it also opens the door for ads and sponsorships. Don't be shy about reaching out to other brands to inquire about both paid ads and trades. Keep in mind, however, that it's critical to find sponsors that complement your brand to stay relevant within your niche. If the ads are at odds with or irrelevant to your small business, it will damage your credibility and turn off viewers. If you're unable to find any brands to team up with, there are services that run "automatic" ads on your podcasts, such as creators.audacy.com. This makes video podcasting a versatile way to generate multiple types of revenue all at once!
How to Start Your Brand’s Podcast
Not sure how to start your business podcast production? Angela Wolf Video has all the tools you need. Click here to check out the podcast packages available at our South Philadelphia video studio.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
