How to Make Your Brand Sparkle: 4th of July Video Marketing Ideas
- Angela Wolf Video
- Jul 3
- 2 min read
4th of July weekend is practically here, and it’s the perfect opportunity to showcase new brand videos and marketing campaigns. There’s no shortage of (easy!) ways to join in on the fun with some on-theme content. Keep reading for our top small business marketing ideas for 4th of July.
1) Showcase Summer Products and Services
4th of July is the perfect time to launch and showcase summer products, services, and sales events. As discussed in last week's blog post, you'll want a strong start to your small business's Q3. Summer-themed branded video content is just the thing to jumpstart your marketing for the second half of the year. Even if your products or services aren’t as on the nose as a pack of sparklers, there are plenty of ways to connect your small business with the 4th's festivities. Incorporate backdrops and items that we already associate with the holiday, such as barbecues, fireworks, and the flag. If all else fails, add some red, white, and blue!
2) Advertise Made in America
Think of the last time you were comparing two very similar products. They seem nearly the same, but one was made in the US, and the other was made on the other side of the world. Which would you go for? When consumers know that your products have been made locally, they know that they are likely supporting more ethical practices and means of production. The US has worker protections in place that many other countries our products come from simply do not. When your 4th of July marketing campaign advertises that your products are made locally, consumers will also know that your company has far reduced CO2 emissions than a counterpart that needs to be shipped across the globe.
3) Sponsor Local Events
Our favorite thing about Independence Day is the celebration of community and solidarity with our fellow neighbors, both across the country and right down the street. Showcase your brand's dedication to local community by sponsoring or fundraising for a local event. The 4th of July holiday is the perfect time for American residents to come together to celebrate our accomplishments, goals, and dedication to supporting each other. When your small business practices solidarity within your community, it's always a win-win. In addition to fostering a sense of fellowship with your neighbors, you're also stimulating the local economy and supporting community services.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
