Video Marketing for Consulting Firms
- Angela Wolf Video
- Aug 28
- 2 min read
Investing in your consulting firm's business video strategy can yield powerful returns in client reach and retention. The right video marketing campaign will not only showcase your expertise, but also keep your services top of mind. Keep reading for more on how consulting firms make videos that sell.
1) What Kind of Consulting do You do: Explainer Videos
The world of professional consulting is vast and nuanced. As your firm is well aware, consulting provides a pivotal service that elevates other businesses to meet their top potential. However, if it is unclear exactly what your firm does, businesses are unlikely to seek out and find your services. Using blocks of text to illustrate your work can become cumbersome for readers to absorb and rarely accurately reflects your consulting firm's expertise. Professional video production for B2B companies, on the other hand, is the perfect medium to explain your services in a way that is clear and engaging. Connect with potential clients not only by painting a clear picture of the services you offer, but also for whom those services are intended. This way, there is no confusion, and your ideal clients can find you much more easily.
2) Why Should a Client Choose You: Client Case Study Videos
Your personality and unique approach are just as integral to your services as the type of consulting your firm provides. Trying to convey these things with blocks of text, once again, simply does not cut it. Instead, use brand videos to let your personality shine and showcase what makes you the perfect fit for a potential client. Professional B2B video allows your firm to build credibility with authenticity and sincerity--traits that are especially crucial within the consulting world. Potential clients will be able to see how you consult and connect, rather than simply reading about it. By getting a sense of how you communicate and provide guidance, businesses are much more likely to find value in your work and employ your services.
3) How to Showcase Your Knowledge: Video Podcasts
Maintaining a branded video podcast for your consulting firm opens up a myriad of ways to showcase your expertise naturally--without the pressure of a sales pitch. This is the perfect medium to let your knowledge and personality shine. Use your podcast to explore the world of your niche with deep-dives, critiques, advice, interviews, and more. Creating and sharing this content shows that your firm is not only a thought leader, but also invested in building an accessible community. This keeps you top of mind as an expert, reliable resource, and familiar face. Further, using video allows you to share your podcast across more platforms, such as YouTube and LinkedIn. This vastly increases your reach, allowing you to build communities and connections among multiple demographics and target audiences.
Turn Your Expertise into Video that Sells
It's easy to get lost in a sea of consulting firms. With video, we help you stand out for all the right reasons. Click here to check out our video packages for consulting firms.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
