How to Boost your Marketing with Virtual Events
- Angela Wolf Video
- 2 days ago
- 2 min read
We often talk about digital marketing for TikTok and Instagram, but what if you're looking for strategies beyond social media? Utilizing "webinars" (online seminars that are presented live and facilitate real-time viewer interaction) opens up new ways to boost your small business's marketing strategy. Keep reading for our top tips on how to use Eventbrite and event live streaming to build your brand.
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1) Create Value for Your Target Audience
A webinar is all about leaving a good impression of your small business. If your virtual event is 100% a sales pitch and has nothing else to offer, you'll lose your audience's attention and support. Remember to start by meeting your audience where they are. To reach new clients and customers, consider designing a more concept-driven webinar to demonstrate thought leadership and your brand's values and personality. Think of your webinar like a product you're selling. Whether people are paying in money or paying with their time, they are expecting to receive something for their contribution. A 60-minute ad is not what they are paying for. Be sure your webinar content teaches new conceptions, shares helpful tips, and leaves the audience feeling as though they've received something new.
2) Utilize Eventbrite to Expand Your Audience
Eventbrite.com is the go-to site for independent event tickets. In fact, in 2023, the site saw 93 million unique ticket buyers. With a huge user-base and well-established model, Eventbrite is the ideal site to distribute tickets for your small business's webinars. You can pay to have your event advertised on Eventbrite, or you can use their platform for free! Event hosts are able to select “pass fees on,” meaning fees are paid by the attendees. Better yet, you can host a free event through EventBrite, which means it is 100% free for both the host and those registering for tickets. Additionally, using an established site for tickets and registration lends your webinar credibility and elevates your event's professionalism, appealing to wider audiences.
3) Generate Leads by Offering Free Registration
While offering free registration may sound counterintuitive, remember that selling your webinar isn't the goal. Instead, the content's ultimate goal is simply to advertise your brand. When you regularly offer your webinars for free, you're able to reach a wider audience and stay top-of-mind as an accessible thought-leader in your niche. This practice also demonstrates that your brand is interested in making a connection first and a sale second. It is crucial, however, to require participants to register (as opposed to having a public livestream on YouTube or Facebook). This way, you're able to obtain their email address. When it comes to marketing, contact information is pure gold. Once you have it, you can further grow your client rapport by sending follow-ups, targeted emails, and promotions.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
