How to Repurpose One Video Into a Month of Social Media Content
- 2 hours ago
- 3 min read
Making quality video content for your small business can be a time-consuming investment, so it's important you get the most out of it. Strategically posting relevant snippets of longer videos is a great way to do just the thing. Keep reading for our tips on how to make your corporate video production go farther with content repurposing.
1) Pull the Hooks
Success on social media is all about grabbing (and holding) the attention of users. Most platforms tend to have a "three-second rule"--meaning a video has only three seconds to hook viewers before they look away. Scrolling platforms like TikTok, however, follow an even more rapid one-second rule. With a negligible amount of time to stand out, your video needs to lead with a simple, snappy hook. While editing your long-form video, keep an ear out for phrases that could reel in users scrolling by your posts. Rhetorical questions (such as "What makes a good video?") can be great hooks, as they prompt viewers to stop scrolling and think about your content. Surprising facts and compelling statistics ("Videos boost conversions by 80% on websites.") are also great for attracting viewers. Additionally, we recommend pulling value-based phrases for hooks that tease advice ("How to get more clients with video."). Most importantly, the hook needs to be short and to the point (under 10 words!).
2) Pull the Best Visuals
To repurpose your long-form videos for social media, be sure to take advantage of everything the content has to offer, including any notable scenery or visuals. Because social media is highly image-based, the opening shot of your video is just as important as the introductory hook. The first visual seen by a user will heavily affect how quickly and comprehensively the video content will capture their attention (and that of more viewers). Think about your tendencies when scrolling social media: Are you more likely to stop for a video with dynamic and compelling visuals, or for one that barely stands out from your feed? This is why it's crucial that you never start your videos with plain backgrounds. Instead, we recommend pulling a shot that is interesting, engaging, and contains action. This way, your video can't go unnoticed.
3) Keep it Snack Sized
Once the hook and visual are selected, it's time to start building up your social media clip. Remember that these clips are short-form content, meant to direct your audience back to the full-length video. 30 seconds is plenty to give a bite-sized snack and leave your audience wanting more. In this way, it's important to confine the video to one singular topic/goal. The details need to flow naturally from the hook and support your opening shot. For example, if your hook focuses on video's conversion rates, don't jump into discussing social engagement instead. Whether or not your mixed-matched topics are both interesting and true, a 30-second video needs to stay hyper-focused on the hook. Not only is this good form, it also allows you to make more content from the source video; each microtopic should have its own unique social media clip. Not only does this boost engagement, it also helps fill out your social media calendar.
Repurpose With a Purpose
At Angela Wolf Video, we are dedicated to helping our clients get the most out of their videos. Learn more about repurposing content and other basics of video marketing by signing up for our FREE 5-day email course here.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
