How to Use Videos in Content Marketing for Consultants
- 14 hours ago
- 3 min read
As traditional advertising continues to fall flat with today's consumers, content marketing is becoming a necessity to appeal to wider audiences. This type of marketing has something to offer--whether it's fun facts or tips and tricks, content beyond a typical sales pitch can make a stronger connection and leave a bigger impact on potential clients. Keep reading for more on our top digital marketing strategies for consultants.
1) Create Blog Videos for Authority Marketing for Consultants
It goes without saying that the world of consulting is vast, saturated with experts who provide guidance in nearly every niche and professional intersection. Because of this, it's crucial for consultants to prioritize authority marketing. The goal of this type of content marketing for consultants is to set your firm above the rest by establishing yourself as a thought leader within your niche. Authority marketing not only has something to offer to its audience, it also demonstrates that your consulting firm has more to offer than your competition. To accomplish this, we recommend creating weekly blog videos that address FAQs and relevant fun facts. This both positions you as an authority on the subject and boosts organic search results. Regular posts on your website are a great way to boost SEO's, because they tell Google that your website is active and up to date. Embedding a video further boosts its reach, as Google favors embedded videos. Be sure to upload the blog video to YouTube before embedding it on your site. In this way, when the question or topic is Googled, your video post will pop up.
2) Create Quick Tip Videos for Social Media Marketing for Consultants
Another ideal form of content marketing for consultants is the Quick Tip video, a 30-second video that explores one very specific topic. Bear in mind that broader concepts can't be broken down enough to make an effective social media video; when your video loses focus, viewers will follow suit and keep scrolling. Instead, diving into the detailed specifics is more memorable and reflects the range of your consulting expertise. For instance, if you are a small business consultant, don't just create a LinkedIn video about "marketing" or "video marketing." Zoom in further and offer detailed tips on specific segments of video marketing, such as "how to use hooks in video marketing." Quick Tip videos need to be that bite-sized. Ultimately, the goal of this type of video is to pique the audience's interest in both the content itself and your consulting firm, leading potential clients to your website. In your video, include just enough to reel in viewers without providing extensive amounts of your expertise for free.
3) Create Testimonial Videos for LinkedIn Marketing for Consultants
Sharing testimonial videos is another effective way to help your consulting firm stand out from the crowd. While authority marketing and Quick Tip videos lend credibility to your expertise, testimonial videos take this a step further. This type of content is particularly valuable because it showcases your services (and results!) in practice. According to a BrightLocal study, about 76% of US consumers use video content to learn more about local businesses. If your consulting firm doesn't have any testimonial videos, it may inadvertently communicate to potential clients that your services are either not up to date or not up to snuff. Bear in mind, however, that the average person scrolling Instagram and TikTok simply isn't seeking consulting services. Because of this, posting on LinkedIn is one of the best marketing strategies for consultants. LinkedIn is designed to connect professionals, making it perfect for B2B services such as consulting. However, the platform is vast, and it's easy to get lost in a sea of profiles. Testimonial videos not only highlight your services and the quality of your work, but they can also bump your website and SEO. When you use the video on your LinkedIn profile to link back to your website, this creates a "backlink." The more websites that backlink to yours, the more search engines will find your site credible and relevant, leading users right to your services.
Have More Questions About Content Marketing for Consultants?
At Angela Wolf Video, video marketing for consultants is one of our specialties. Click here to learn more about our packages and reach out for a free quote.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
