How to Scale Corporate Video Content on a Budget with a Fractional Video Team
What is a Fractional Video Team, and How Does it Work?
While midsize businesses need ongoing professional video content, they have to do so while balancing a budget that can't compare to their big corporate competitors'. However, using fractional video services ensures that your midsize business has regular, on-brand quality productions without wiping out the budget. Keep reading for the ins-and-outs of hiring a fractional video team.
1) Full Video Expertise at a Part Time Budget
As your midsize business grows, there is an increasing need for consistent, high-quality corporate video production. Even more, when focusing on getting the best services and products to your clients and customers, balancing a corporate video budget may be at the bottom of your to-do list. Let's face it: Securing an entire video team for your business can be time consuming and expensive. Even a small team includes a videographer ($65,000/year plus benefits), video editor ($65,000/year plus benefits), and video producer ($100,000/year plus benefits). If your video needs are not large enough to warrant three full-time employees, that's a steep cost. Alternatively, your midsize business can work with a fractional video team that specializes in corporate video production. This team only works for a set amount of videos each month, meaning you get all the expertise at a much cheaper price. Hiring fractional video services is the perfect way to secure dedicated professionals without having to be added to payroll as W2 employees.
2) All of the Gear with None of the Hassle
Even if your midsize business can afford the $230,000/year plus benefits for a three-person video team, it would still need to budget for professional gear. A simple setup with one camera, three lights, two microphones, and editing equipment adds up to about $27,000 (or more) in overhead costs. That doesn't even account for higher-end equipment, accessories, replacements, and regular upgrades. Even with the best professionals, low-quality or irrelevant gear yields low-quality video. Because of this, any corporate video project would require an extensive amount of time to determine the exact equipment and software needed. Meanwhile, a fractional video team already has the perfect gear. Not only does this save your business from costly overhead, it also saves you from days of research and/or purchasing the wrong equipment. The team also handles transport, maintenance, and storage, saving your midsize business a tremendous amount of hassle it just doesn't need.
3) Work with a Consistent Video Team
Hiring freelancers each month to handle your midsize business's video needs is tricky. While these professionals can be great for one-off projects, you lose consistency when there are multiple productions each month. In turn, there is a noticeable departure of vision and direction from your corporate videos, Not only does this look unprofessional, it also makes your midsize business seem disorganized and disjointed. Even hiring an employee to manage the freelancers cannot guarantee consistency or an ongoing working relationship with freelance professionals. Instead, hiring fractional video services means the same video producer and team handles the projects each month. It's the team's job to keep things consistent, on-brand, and on-message, so your midsize business can stay focused on serving its clients. They stay dedicated to your image and mission, allowing your midsize business to focus on serving its clients without worrying about video marketing and production.
Looking for a Fractional Video Team in Philadelphia?
If your business needs ongoing video production but isn’t ready to build an entire video department, our fractional video team may be the solution. Click here to learn more about our fractional video services.
Angela Wolf Video offers corporate video production services near Philadelphia, PA.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
