What does a $10,000 Corporate Video Budget Include?
What a $10k Corporate Video Production Budget Looks Like
In a recent blog post, we took an in-depth look at the cost of corporate video production. This week, we'll be doing a breakdown of what exactly that budgeting can do for your brand. Companies typically spend 10-15% of their yearly revenue on marketing, with 10-20% of that being used on video. That means a $5M business could be spending $50,000 per year (or about $10,000 per quarter) on video. Let's dive into exactly what can be done with a $10k video budget.
1) High-Production Brand Hero Video
We talk a lot about the importance of a quality About Us video--this type of content is an absolute must for any company. No corporate website is complete without it, as it allows your brand to put its best foot forward and instantly connect with potential clients and customers. With a $10k video budget, a brand can get a fully-edited 2-3 minute film, perfect for showcasing your story. Production would include one full day of interviews and one full day of B-roll on-location at your office. Splitting up interviews and B-roll is a great way to maximize the amount of footage you're able to film, making the most of your corporate video budget. B-roll typically takes less equipment to film, so planning for a second day of exclusively B-roll shooting is cheaper than spreading interviews across both production days. Additionally, when production has a full day dedicated entirely to interviews, your team has time to prepare multiple interview setups. Instead of each team member sitting in front of the same background, interviewees can have their own "space," making for a much more visually-interesting and dynamic video.
2) Case Study Video
While testimonial videos are incredibly important, with a $10k budget you can create something even more impactful: A case study video. This type of corporate video production is exactly what it sounds like. Featuring the story of a project that your company has worked on illustrates not just what your company is about, but the actual proof that your process works. Be sure to choose just one project or client in your Case Study Video to keep things simple and clean. We recommend that interviewees should be asked about where they were before working with your company, what it was like during the project, and where they are now after the project has finished. Keep in mind that it’s not always feasible to get B-roll before, during, and after a project. If you’re able to plan ahead, capture footage along the way. If not, schedule a day of B-roll filming and prepare a shot list of relevant images for your client's “Before.” For example, if a client says that they were disorganized before they purchased your software, the video production company can capture b-roll of a messy desk. With your $10K video budget, we suggest a half day of client interviews in studio, a half day of B-roll, and a half day of interviews with key members of the project team. The Case Study video can be on the longer side, closer to 5-7 minutes. This allows the production to combine both storytelling and actual statistics from the project, presenting the full scope of your company's work and impact.
3) Full Corporate Event Coverage
As a corporate video production team, we know that corporate events are the perfect opportunity to film branded content. Not only is the entire team together, but you're joined by keynote speakers and experts who represent your brand's mission, goals, and personality. Filming the event means you can save every moment and keep the momentum going, even after it is over. A $10k budget at AWV would include two videographers and a photographer for an 8-hour event. One videographer would be entirely dedicated to capturing presentations, while the second videographer captures either B-roll or attendee interviews. When we create corporate event videos, we not only deliver each presentation as its own video, but we also create a 2-3 minute highlight film of the conference to build excitement for your next event. Finally, our photographer captures photos to use on your social media and internal communications. This three-person team is small enough to keep you on budget, but large enough to fully capture your event. With the right video production team, a $10k corporate video budget covers your bases and ensures high-quality promotional content.
Angela Wolf Video offers corporate video production services near Philadelphia, PA.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
