How Much Does Corporate Video Production Cost in Philadelphia?
- Aug 6
- 4 min read
A Realistic Look at the Average Cost of Corporate Video
Corporate video has become a must-have for mid-size business digital marketing. However, the cost range for video production is huge, which can be intimidating and complicated. Many things go into factoring rates, such as crew size, necessary equipment and gear, the experience of the production company, number of edits, and length of video. To help you navigate budgeting your next project, we've developed the ultimate business video pricing guide. Keep reading for the ins-and-outs of the average cost of corporate video.
1) The Company Story: About Us Video
Range: $6,000 to $12,000
Every company needs an About video to establish its mission and connect with potential clients. This type of corporate video content is a priority for your website, as it helps boost your SEOs and acquaints viewers with your business. At Angela Wolf Video, we specialize in About videos, so we have our process down to a science. In a single day, we can film 4-5 interviews plus B-roll on-location. Of course, not every video production company is as well-versed in these videos, so be sure to inquire about the timeframes they can guarantee. Keep in mind, however, that while a one-day shoot helps keep costs down, the bulk of corporate video production pricing comes from edits and gear. A genuine, effective corporate About video isn't scripted--it's carefully crafted through interviews and captured B-roll. Because of this, editing is longer, more involved, and requires more revisions. Similarly, these videos require good lighting and clean sound for interviews. It's imperative to hire a company that provides both professional gear and a professional crew to operate it.
2) The Company Family: Employee Training Videos
Range: $10,000 to $20,000
When it comes to employee training, corporate video is a game changer. Employees tend to be more engaged with and better retain content that is presented via video, as opposed to text or verbal explanation alone. That being said, companies don't typically make one singular training video, but rather modules that include multiple videos covering a variety of niche topics. We suggest each video in your training series to be 5 minutes or less. Beyond that, viewer engagement and content-retention begin to decrease--completely defeating the purpose of the corporate training video. Even more, when your training videos are hyper-focused, it's easy for employees to find and re-watch content about relevant specifics, rather than needing to scrub through an hour-long video. While training modules often include dozens of videos, most Philadelphia production companies will price the entire module as one package. Depending on how in-depth your training program is, you can assume multiple days of filming. If your module comes with a strict script, then editing tends to be on the easier side. Regardless, editing typically goes quickly for these projects because it’s about finding the good takes, not about crafting something creative.
3) The Company Value: Client Testimonial Videos
Range: $0 to $8,000
Client testimonials are one of the best ways to create trust. In fact, according to WiserReview, positive testimonials on sales pages increase sales by 34%. There are myriad ways to create testimonial videos, hence the wide potential price range. If you want to go the DIY route, ask your clients to film themselves on their phone giving an honest review of your products or services. We recommend this primarily for product-based companies looking for high-volume content. Think of Amazon product reviews: An abundance of low-quality videos that all sing the product's praises is worth far more than a few high-quality videos. When selling $10 widgets on a massive platform, it's expected that your reviews will be DIY (and likely cost you nothing).
The average corporate video production cost range is ultimately determined by in-studio or on-location shoots. We suggest all professional firms that offer services to consumers have in-studio video testimonials. If your law or accounting firm is asking a potential client to spend hundreds (if not thousands) of dollars on your services, a shaky iPhone video will not inspire adequate confidence and respect. For this content, the video needs to be well-lit, have good audio, and be professionally executed. Many corporate video production companies (such as ourselves!) offer discounted rates for in-studio filming, as the location is already set up for the shoot. Additionally, it's usually easier to host a variety of clients at a studio than expecting them to host a video crew in their home, making this is a far less invasive way to interview customers. This video production would be a mid-range project, likely between $1,000 and $3,000 per video.
Lastly, at the highest tier, we recommend professional companies that offer B2B services create on-location client testimonial videos. Businesses that fall into this category work on high-level projects that are 5-6 figures, so it's crucial for your brand to build trust with the decision-makers for potential clients. The best way to do this is through a professional, clean video interviewing C-suite clients of yours. Because these types of clients are very busy, making the video as easy as possible for their schedule is a must. Hiring a production company to shoot on-location with your client is the only way to ensure this. Paying for on-location production with lighting, audio, and professional camera gear is what drives the price for these. You can expect to pay $5,000 to $8,000 for an on-location testimonial video. But remember the ROI for a project like this - if one testimonial video can create a few new accounts for your business, it may be worth the extra cost.
Angela Wolf Video offers corporate video production services near Philadelphia, PA.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
