Brand photoshoots are one of the best ways to showcase your business's personality and style. Whereas product photography focuses entirely on merchandise, brand photos highlight who you are, your services, and your brand's image. They are perfect to post on social media periodically throughout the month whenever you don’t have a specific product or event to showcase. Keep reading for our guide on what should be on your brand photoshoot checklist.
1) Showcase Your Process
Who doesn't love some good behind the scenes content? It helps connect your audience to your brand and gives a face to the name of your business. For brand photos, we suggest staging photos of your process. This way, the photos are clean, consistent with your brand's image, and "evergreen" (universal/not time-bound). In order to stay on-brand, you want your photos to have the right colors, aesthetic, and balance--which is extremely difficult to curate naturally while literally working. On the other hand, staged photos are guaranteed to hit all the marks without interfering with your business's operations.
Our checklist includes:
The raw materials you use to create your products (an artist could showcase their paints, brushes, and a blank canvas)
The tools of your trade (for our personal brand photography, Angela Wolf Video uses aesthetic shots of our camera lenses)
Interaction with clients - Note that these should be staged AND require release forms from the client. For these shots, we highly recommend only showing clients from the back of the head or mostly out of view. They should not be the main focus--you are!
2) Showcase What You Offer
Not to be confused with product photos, brand photos showcasing what you have to offer are a great way to add even more dimension to your business. These photos should be more evergreen and encompass your brand as a whole, as opposed to clean shots of merchandise. Think of brand photos as a visual elevator pitch for your business.
Our checklist includes:
Arrangement of products together in a way that is both visually appealing and showcases your work
Stills of you or your team mid-offering a service (for Angela Wolf Video, it would be a videographer behind a camera)
Photos of your physical location, if your business has one
3) Showcase Your Personality
This is by far the most important part of brand photography. As the business owner, YOU need to be in the photos! While it may feel a little scary to get in front of the camera, you can never underestimate the power of giving a face to a name. And when you're also showcasing who you are and what you're about, your brand draws in a larger, more invested audience. It's no surprise that consumers prefer to buy from people they like. If you don't show off who you are, you won't be able to make these kinds of deeper connections.
Our checklist includes:
Headshots of you and your team
Wardrobe that represents your brand (brand colors, style, vibes, etc.)
Individual photos and group photos
Poses that mimic your brand (for instance, lawyers and similar professionals should have a more serious and reserved photo, whereas chefs, artists, and other creatives should be bright, colorful, and more casual)
Angela Wolf Video offers brand photoshoots in our photo studio! Check out our website to learn more: www.angelawolfvideo.com/photography
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv