Video Marketing for Credit Unions
- Angela Wolf Video
- Aug 21
- 3 min read
espite the fact that credit unions have higher customer satisfaction rates than typical banks, only 20% of millennials belong to one. Video marketing is the perfect way for credit unions to connect with this demographic and increase overall client reach and retention. Keep reading for more about how credit unions use video to build trust.
1) Social Media Videos: Why Choose a Credit Union
Big banks and private credit card companies inundate consumers with advertising, promotional offers, and "pre-approved" credit card solicitations. With marketing budgets that far surpass those of credit unions, these companies tend to stay top of mind, regardless of their exact offers and policies. Meanwhile, in the first half of 2020, credit unions accounted for only 1.7% of the credit card solicitations Americans received by mail (Mintel). To combat the big companies, every credit union needs a social media video marketing campaign. Launching corporate videos on social media allows smaller businesses to find and engage with their target audience far more quickly and economically than via traditional marketing strategies. Create videos that explain the who, what, when, where, and why of credit unions to educate, promote, and stay top of mind to younger generations. On average, Millennials spend 12 seconds watching an ad, while Gen Z will only spend 8 seconds; be sure to keep your videos short, sweet, and consistent.
2) Initiative Videos: Services Offered by Credit Unions
In addition to explaining the basics of credit unions, use corporate video to highlight the specific services your branch has to offer. Your expansive expertise and promotions may be entirely overlooked simply because clients are under the impression that they need to use a big bank or credit card company. Instead, find potential members by creating videos that highlight your services and explain the benefits of working with your credit union. Perfect for showcasing what makes your branch stand out, these corporate initiative videos come in all sizes. For instance, we suggest featuring your work and mission statement with a 2-3 minute website video, advertising individual initiatives with a 30-second social media video, creating highlight videos of events, and sharing client testimonial videos discussing how members used your services. In this way, potential clients have a clear picture of what makes your credit union the right fit for their needs.
3) Financial Education Videos: Helping the Community
As not-for-profit organizations, credit unions are known for being community-forward. You prioritize serving your members in a way that is completely unmatched by your big-name competitors. Branded video content opens up even further avenues to give back to your community. Create financial literacy videos to position yourself an approachable expert while staying top of mind. As YouTube has become one of the top search engines, posting educational videos is one of the best ways to find potential clients and members who are already looking for guidance. In fact, 60% of Gen Z prefer YouTube as a learning tool. We suggest making 2-5 minute videos that explain specific banking and financial concepts. Making this type of knowledge accessible is crucial--Gen Z have grown up in a turbulent economy, resulting in a tenuous grasp on personal finances. Show your community that your credit union cares with regular educational content.
Humanize Financial Services
Banking can feel intimidating and complicated. With video, we help you connect with clients and tell your story--not just your interest rates. Click here to learn more about our video packages for credit unions.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
