Why Go Beyond the About Video?
- Angela Wolf Video
- 3 hours ago
- 2 min read
The right branded videos can do wonders to increase your company's reach and retention. Too often, however, companies stop after their first introductory brand video and miss out on countless more ways to connect with and grow their client base. Keep reading to get the inside scoop on why the "About Us" might be your first video, but it shouldn't be your last.
1) Increase SEO with Website Videos
It's no secret that Internet algorithms favor videos. In addition to social media platforms, search engines funnel more traffic to webpages that include videos over those composed of text alone. In fact, 62% of Google universal searches include video. Because of this, one of the best ways to boost your SEO results is by including at least one video per page on your website. While your "About Us" video is ideal for the front page of your website, you will need to include additional video content on each of your other pages. This not only helps you reach more online users, but also makes your website more engaging for them. Every blog post should have an embedded blog video that covers the same content. People learn in different ways, and having a video in addition to written text is a great way to make sure your audience is retaining the information.
2) Increase Brand Awareness with Social Videos
Video has proven itself to be one of the top tools for building awareness for just about any type of campaign. Because videos are typically more engaging and more likely to be shared by users, they are a far more effective branding tool than text or static images alone. This content opens the door for businesses to use dynamic storytelling to stand out and leave a lasting impression. The more engaging videos you post, the more likely you are to draw in potential clients. When planning your video campaigns, remember that the key to brand awareness is consistency. Posting regularly on social media exponentially improves your chances of being seen, recognized, remembered, and shared.
3) Increase Brand Trust with Video Updates
Consumers are far more likely to buy from or hire people they trust, and branded videos are the perfect way to establish this rapport with viewers. That “About Us” video is a great start, but it takes more than 3 minutes to make a lasting connection with potential clients. Building lasting trust through video works with repetition, so the occasional video here and there won’t cut it. There are myriad video content ideas to keep your brand top of mind and highly trusted. We recommend creating “Meet the Team” videos, so your clients can get to know who they’re working with before the first consultation or purchase. “Behind the Scenes” videos are also perfect for increasing brand trust—viewers are able to see the work being put into each product or service. We also love “A Day in the Life” videos. This type of content allows customers to feel like they’re right there with you, every step of the way.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv