Does Video Really Work? 3 Stats That Prove Branded Video Content Boosts Sales
- Angela Wolf Video
- Oct 1
- 3 min read
As digital marketing has become increasingly prevalent, an abundance of data shows that video increases sales. Still vastly underutilized, corporate video marketing can make all the difference in customer reach and retention. Keep reading for more on why video is the missing piece to your marketing strategy.
1) 99% of Marketers Say Video Increases Understanding of Their Products or Services
Source: Wyzowl "Video Marketing Statistics 2025"
Nothing sets your business up for failure more than misconceptions with your clients. When clients don't have a firm grasp on what your business does or sells, you, quite literally, have to pay the price. Not only could you lose future customers, but may also need to provide refunds. Product returns are far higher online than at brick-and-mortar locations because customers can't literally see the exact item that they're purchasing. Video is the perfect way to combat this confusion by showcasing not only what your brand offers, but also who makes up your brand. Branded video increases client understanding of your business in a multitude of ways. Viewers can meet the team before deciding if they want to be a client, as well as learn exactly how to use a product, not just what it looks like. With the right corporate video, client questions can be addressed without them ever having to reach out and ask.
2) LinkedIn Video Ads Get 30% More Engagement than Non-Video Ads
Source: TechCrunch “LinkedIn debuts LinkedIn Live, a new live video broadcast service"
Both direct and indirect forms of marketing are valuable to your branding's success. Sometimes, over sales, staying top of mind with brand awareness is the goal. Meanwhile, other marketing campaigns focus on direct engagement from potential customers. Whichever your end goal, video marketing is the answer. Video ads are eye-catching, build trust, and are shareable. This is one of the particularly powerful things about branding on social media. Encountering a branded video, especially one that has been shared multiple times, literally primes a potential client to make a purchase before even clicking to learn more. With far higher engagement rates, video ads just make sense.
3) 90% of People Say They Discovered a New Brand on YouTube
Source: Think With Google “A new way to think about online video’s role in the purchase funnel”
YouTube is a unique platform. More often than not, users seek out specific video content to watch. On the other hand, social media platforms that are heavy on video (like TikTok and Instagram) are still mostly time-filler resulting in indiscriminate scrolling. Meanwhile, people use YouTube as both an entertainment platform (like Netflix or Hulu) and a search engine to answer questions (like Google). And, because it’s owned by Google, it’s highly searchable. To meet users where they're already seeking out videos gives your digital marketing game a leg-up. We recommend your brand's YouTube channel have at least a few different types of videos to keep different types of users engaged. A product tutorial video is a must-have for any product company. Essentially a traditional ad packaged as a how-to video, these tutorials are a great way to showcase your product's features while actively mitigating customer service questions. We also recommend that your brand creates how-to videos for related services that can be DIY. For example, contractors could create how-to videos for patching up drywall or other micro home projects that someone would never hire a professional to do. How-to videos build trust with your viewers and keep you top of mind for when it's time to hire a pro. For the same reasons, we also recommend sharing client education videos. Make a list of frequently asked questions within your niche, and make ask-an-expert explanation videos. We often worked with an IP lawyer making videos like "What is a Patent" and "Do I Need a Trademark?" Posting these videos made it easier for potential clients to find, build trust, and remember their brand.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
