Beat the Summer Slump: Why Now Is the Best Time to Film Your Company’s Story
- Angela Wolf Video
- Jul 9
- 2 min read
Creating a storytelling video for your small business is just the thing to perk up a slow season. With winter holiday business just out of reach, summer can drag on. Reclaim this time as an opportunity to grow your brand to pack a punch in Q4. Keep reading for our top reasons why the summer is the perfect time to film your corporate video.
1) Take Advantage of the Season
For many small businesses, the doldrums of summer drag with them a slump in sales and traffic. On the bright side, this frees up valuable time to make quality branded video content. Because business is slower, you're able to invest more time and resources into promotional content without taking away from your consumers. Seizing this time sets yourself up for success when the busy season kicks up again, Because many businesses similarly slow down during this time, keeping your brand active with company profile videos keeps you top-of-mind over competitors. Be sure to use this time to create seasonal content for the winter holidays, as well. Once Q4 kicks off, you'll want to focus on sales and services, not making new promotional content to stay on-trend.
2) Try a New Approach to Marketing
Summer often provides a fun interruption to our life's regularly-scheduled programming. Take a vacation from a typical formal, professional image and connect with clients on a more relaxed, personal level. Corporate video projects provide the perfect opportunity to make just the connection you're looking for. We recommend making a company about video to showcase your personality and tell your story, keeping things light and brightly-themed. Because consumers are more likely to patronize businesses they can relate to, company profile videos often generate an increased consumer base. New marketing approaches bring new ways to reach (and grow!) your audience, so don't be afraid to expand your video marketing this summer.
3) Set Yourself up for a Successful Q4
As we touched upon above and our blog post from a couple weeks ago, now is the time to set your small business up for Q4. The last quarter of the year tends to be the busiest time for most companies, so prep is an absolute must. The work you put in now can make or break the rest of your small business's year. Time flies--Halloween marketing launches in August, with winter holiday marketing launching in October. The success of your sales campaign heavily relies on your promotional materials, so it's crucial that they are completed before then. Use the summer to plan and film all of your marketing videos so you're ready to go for your best Q4 yet.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
