Video Marketing for Accounting Firms
- Angela Wolf Video
- Aug 14
- 2 min read
The right branded video content can be a game changer for your CPA firm's marketing and reach. Corporate video allows you a plethora of opportunities to showcase your expertise to both potential and existing clients. Keep reading for our advice on the 3 videos every accounting firm needs.
1) Firm Overview Video
Every business needs an about video, and CPA firms are no exception! This type of branded video content allows you to tell your story and set your firm apart from the rest, making it the perfect way to connect with viewers. By introducing the members of your public accounting firm and sharing their experiences, firm overview videos build credibility and trust with viewers. No CPA firm's website is complete without one; consumers are far more likely to support companies they feel they connect with and know. In fact, according to Social Shepard, 87% of marketers say that video yields a direct, positive impact on sales. Use your website video to start a genuine connection with (potential) clients and spark lasting consumer and working relationships.
2) Ask an Accountant Blog Videos
Your CPA firm provides a valuable service to your clients and community, and it is important that your expertise is known. Posting informative videos is one of the best ways to showcase your accountants’ expansive knowledge and stay top of mind. Further, regular video blogs make your firm more approachable and drastically expand client reach. Internet users are increasingly seeking out video content to answer their questions and provide expert advice. In fact, when presented with a list of common forms of content, 78% of survey participants indicated that video was their preferred way to learn about a product or service (Wyzowl). Of those participants, 96% reported that they actively turn to video content first (Wyzowl). Use “Ask an Accountant” and other video blog posts to meet clients, potential clients, and community members where they are already searching for answers. Not only will your firm be seen as a thought leader, but also as friendly and approachable.
3) Social Media Videos
As discussed above, making regular blog posts has a plethora of advantages. Posting these videos on social media, in addition to your website, will drastically increase your content's reach and success. While the term "social media" inspires images of silly trends and skits, some of the top social sites actually include YouTube and LinkedIn. These sites are ideal for professional corporate video content, as they are popular, accessible, and users expect to watch longer-form videos that do not rely on trending tags. Keeping your accounting firm active on YouTube and LinkedIn can have a major impact on your firm's reach, as 71% of B2B specialists use video marketing (Social Shepard). Overall, branded social media videos make your firm not only more approachable, but more accessible, as well.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
