Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in film and television (think Breaking Bad), today we want to touch on how to make sure your brand videos meet color accessibility.
What is Color Accessibility?
Color Accessibility aims to provide the same experience whether or not your audience has color vision deficiencies. One of the most important places this comes up is in website design. You want everyone to be able to read your text and access your links without difficulty. The same idea can - and should - be applied to marketing videos. There are a few different factors to consider.
Background-to-Text contrast is crucial to make sure audiences can read your text correctly. As we talked about in our blog post on Closed Captioning, all of your videos should have subtitles. Make sure your subtitles are easy to read by having a strong color contrast. The recommended ratio is 4.5:1. This should be used for any graphics that appear on screen. When it comes to subtitles, though, keep it simple. White text with a black background is a good choice.
Data, Charts, and Graphics
Some forms of color vision deficiencies make it hard for someone to distinguish the differences between certain colors. If your brand video utilizes graphics and charts, be mindful. Instead of relying solely on color to distinguish data, use patterns or colorblind-friendly labels. Remember: Red-Green Colorblindness is one of the most common color deficiencies. Avoid using reds, greens, browns, and oranges together as labels, since these colors are hard to distinguish from one another.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv