Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making your videos more accessible. A crucial way to do that is by adding closed captioning.
80% of people use Closed Captioning for other reasons than hearing loss
Not only does Closed Captioning make your video accessible to those who have hearing loss, but it also benefits a broader audience. When a video is in a viewer's second language, using closed captioning makes it easier for them to follow speech. CC also helps audiences understand speech that is quick, mumbled, or heavily accented. Of course, CC is also used when watching a video on mute. Videos watched on mobile devices are often played without sound because people are watching in public.
Closed Captioning helps keep people's attentions
Reading along with a video is a great tool to help people stay focused. People with attention deficits, learning disabilities, or autism often benefit from from having CC on videos.
Videos with Closed Captioning get 40% more completed views
Statistics say that Closed Captioning means more video views. 85% of videos on Instagram and Facebook are watched without sound. Facebook boasts that adding CC to videos can boost view time by 12%. Making it easier for people to watch your video, means people will watch it for longer.
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