#brandvideo

Video News, How-Tos, and Go-Tos

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Oct 20, 20212 min read

Do You Need Expensive Camera Gear to Make a Video?

First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a...

Jan 28, 20211 min read

How to Make a Trivia Video

There's just something fun about trivia. Fun Fact videos should absolutely be in your repertoire of social media content. Here is a list...

How To Produce Video Content During COVID Restrictions

Nov 19, 20202 min read

COVID Compliant

How To Produce Video Content During COVID Restrictions

As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you...

Making Your Videos Accessible: Color Choices

Nov 12, 20202 min read

Accessibility

Making Your Videos Accessible: Color Choices

Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in...

Should You Use Autoplay on Your Website Videos?

Nov 5, 20201 min read

Accessibility

Should You Use Autoplay on Your Website Videos?

Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be...

Oct 28, 20201 min read

Keep Your Videos Safe and Accessible

Your brand video should be exciting, engaging, and attention grabbing. It can be very tempting to add in some quick graphics or flashing...

Oct 21, 20201 min read

Accessibility

Why Your Videos Need Closed Captioning

Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making...

What To Ask When Hiring A Professional Videographer

Oct 14, 20202 min read

Why Hire a Pro

What To Ask When Hiring A Professional Videographer

You've decided that your brand needs video. Now you need to decide on who to hire. It can feel a bit intimidating to work with someone...

Oct 7, 20202 min read

Why Hire a Pro

Translating Your Brand To Video

You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking...

Sep 30, 20202 min read

Why Hire a Pro

What Crew Do I Need To Make My Video?

Filming a video is much more than just pressing the record button on a camera. Regardless of the size of your production, there are three...

The Bottom Line: Hiring a Pro Can Save You Money

Sep 23, 20202 min read

Why Hire a Pro

The Bottom Line: Hiring a Pro Can Save You Money

Big or small, a business ultimately needs to be making more money than it's spending. As a local company, it can be tempting to try to...

Sep 16, 20201 min read

Branded Video Tips

Leave Your Mark On Every Video You Post

Video posts are shared 1200% more than text and image posts. Yes - 1200% more. Shares are exactly what a brand needs to reach potential...

Do Your Videos Target the Right Audience?

Sep 2, 20202 min read

Branded Video Tips

Do Your Videos Target the Right Audience?

Reaching your target audience is one of the more important parts of marketing. When it comes to video, it's not just about who sees it,...

Aug 26, 20202 min read

Branded Video Tips

The One Thing Your Brand Video Absolutely Needs

You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to...

Aug 19, 20201 min read

Branded Video Tips

Why Customers Buy

People buy things they need. People buy from people they like. To pull in new clients, you need to show them who your brand is. Creating...

Aug 12, 20202 min read

Branded Video Tips

The Fun Side Of Marketing

We've been talking a lot about branded video content. Videos are one of the best ROI when it comes to marketing. But it can be difficult...

How Tutorial Videos Can Help Grow Your Business

Aug 5, 20202 min read

Branded Video Tips

How Tutorial Videos Can Help Grow Your Business

Video has one of the best ROI for when it comes to marketing and branding. Twenty years ago, making a new video once a year was enough....

The Top 5 Things You Need to Know Before You Make a Product Video

Jul 29, 20203 min read

Branded Video Tips

The Top 5 Things You Need to Know Before You Make a Product Video

Video is the number one type of content used to sell products and services. With 71% of consumers believing that video explains a product...

These Sneaky Sounds are Ruining Your Videos

Jul 1, 20202 min read

Video Quick Tips

These Sneaky Sounds are Ruining Your Videos

When recording video, one of the most important (or some would argue THE most important) element is sound. Whether you're on a Zoom call...