Why Customers Buy
Updated: Sep 24
People buy things they need. People buy from people they like. To pull in new clients, you need to show them who your brand is. Creating an About Video is one of the best ways to show potential customers what you're all about.
Tell your story
Clients want to know you before they spend money with you. The "Our Story" is one of the first pages a brand puts on their website. But why wait for someone to look for it? Creating an "About Video" puts your story in a format that can be easily posted across social media platforms. Video gets 1200% more shares than text and images, meaning an About Video is more likely to circulate.
Create your brand identity
Successful brands can take a boring product and make them fun. This is not your father's branding. Yeti and Dollar Shave Club are just two examples of how brands took an old product and made it new. Their brand identity shines through the videos they post, creating a culture that customers want to join.
Set a tone
Your about video should set the tone for your brand. Professional services, like lawyers or accountants, should strike an authentic but more serious tone. Tech companies are expected to have a more cutting-edge, and somewhat casual, feel. Use your About Video to connect with your target audience.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv