Do You Need Expensive Camera Gear to Make a Video?
First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a...
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- Nov 19, 2020
- 2 min
How To Produce Video Content During COVID Restrictions
As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you...
- Nov 12, 2020
- 2 min
Making Your Videos Accessible: Color Choices
Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in...
- Nov 5, 2020
- 1 min
Should You Use Autoplay on Your Website Videos?
Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be...
- Oct 29, 2020
- 1 min
Keep Your Videos Safe and Accessible
Your brand video should be exciting, engaging, and attention grabbing. It can be very tempting to add in some quick graphics or flashing...
- Oct 22, 2020
- 1 min
Why Your Videos Need Closed Captioning
Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making...
- Oct 15, 2020
- 2 min
What To Ask When Hiring A Professional Videographer
You've decided that your brand needs video. Now you need to decide on who to hire. It can feel a bit intimidating to work with someone...
- Oct 8, 2020
- 2 min
Translating Your Brand To Video
You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking...
- Sep 24, 2020
- 2 min
The Bottom Line: Hiring a Pro Can Save You Money
Big or small, a business ultimately needs to be making more money than it's spending. As a local company, it can be tempting to try to...
- Sep 17, 2020
- 1 min
Leave Your Mark On Every Video You Post
Video posts are shared 1200% more than text and image posts. Yes - 1200% more. Shares are exactly what a brand needs to reach potential...
- Aug 27, 2020
- 2 min
The One Thing Your Brand Video Absolutely Needs
You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to...
- Aug 20, 2020
- 1 min
Why Customers Buy
People buy things they need. People buy from people they like. To pull in new clients, you need to show them who your brand is. Creating...
- Aug 13, 2020
- 2 min
The Fun Side Of Marketing
We've been talking a lot about branded video content. Videos are one of the best ROI when it comes to marketing. But it can be difficult...
- Aug 6, 2020
- 2 min
How Tutorial Videos Can Help Grow Your Business
Video has one of the best ROI for when it comes to marketing and branding. Twenty years ago, making a new video once a year was enough....
- Jul 30, 2020
- 3 min
The Top 5 Things You Need to Know Before You Make a Product Video
Video is the number one type of content used to sell products and services. With 71% of consumers believing that video explains a product...
- Jun 25, 2020
- 1 min
Why Video is a Game Changer for Marketing
Everyone knows you have to spend money to make money. But as a small business owner myself, I'm always torn on how much money I need to...
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