Depending on your iPhone settings, recording video can take up a lot of storage. It's important to know how long and how much you can record on your iPhone before your limited space runs out. Here are three tips to keep in mind when recording video on your iPhone. 1) iPhone will continue recording until there is no more free space Depending on what iPhone you have and your storage plan, iPhones can record a lot of video. However, a small amount of storage would result in your

For great quality videos, it's important for you to have a variety of lenses to capture the best shot. However, it can be an overwhelming decision considering all the different lenses in the world and their "specialties". Here are the first three lenses you should buy for your DSLR. 1) Prime: “Nifty 50” 50mm f/1.8 - $125 A Prime is a lens with a fixed focal length. This means instead of the lens zooming in or out, the camera has to physically move closer or farther away from

Great lighting is crucial to have a perfect video. You don't want the subject to be over exposed or under exposed because it'll be distracting to the content of your video. However, lighting equipment can be expensive, especially if you're filming something big. Here are three tips on how to get better lighting for your videos and find great lighting equipment for cheap. . 1) Place the camera between you and a window Natural light is one of the easiest ways to light your vide

Especially as a business, it can be difficult to communicate how impactful you are in the lives of your consumers. A day in the life video can frame your story perfectly, allowing your consumers to share their experience, show off how they use your product or service, and brag about you and your company in their own words. A Day in the Life video keeps your consumers engaged in your business. Here are three tips for making a "Day in the Life" video to promote your business. 1

A milestone video can represent your business' success and growth. A milestone is a step towards the ultimate goal. Milestone videos can be a great way to celebrate your success with your audience. Creating a milestone video will show your consumers that you keep them top of mind when it comes to your business and projects. Here are three suggestions for creating a milestone video. 1) Celebrate your business success Your success is important so share it with your audience. L

"Of the Day" videos are a great way to keep your consumers engaged. Think of it as a vlog of your everyday life, but instead keep it about your business. Document brand highlights and progress of your business. Here are three tips to help you get started creating "Of the Day" videos. 1) Select a topic that highlights your brand "Of the Day" videos position your brand to be a Thought Leader in a particular space. If you are a tax firm, your "of the day" video posts should all

Small business marketing can be overwhelming, especially during the holiday season. However, marketing videos can help you connect with your consumers in a fun creative way, ensuring a level of trust and likeability with your consumers. The goal of marketing is to increase sales, so why not do so in a way that is fun for both you and your consumers. Here are a few tips to help with business marketing during the holidays. 1) Start marketing in the beginning of November As soon

First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a mic or two. Suddenly, your small video project is coming with a BIG price tag. Before you hit that "Add to Cart" button on B&H, here are our three tips about buying gear. 1) A skilled videographer knows how to use lighting to make a camera look better In the film industry, there is an entire department dedicated to lighting. On a corporate v

Digital marketing is key to any successful business, and vlogging is one of the best tools out there. Creating new content on your website and social media helps boost your SEO, but does it really matter what type of content it is? The stats say yes. Here are our top three reasons why you should be creating video content for your brand. 1) 43% of consumers want more video content from marketers Yes, your audience does want to hear from you. And no, they don't want an imperson

June is Pride Month. From logos to websites to social media videos, it seems like everything has turned rainbow. Embracing Pride and profiting off of Pride are two different things. Here are our dos and don'ts of advertising during Pride month to avoid Rainbow Capitalism. DO: Be Inclusive I've written many blog posts about why your videos need to be inclusive, but Pride videos get a special shout out. The rainbow flag is a symbol of Pride, but the community is much more diver

There is a lot of misinformation on the web. Why not tackle some of the myths and misconceptions about your expertise by creating a Myth Buster-style video? Get a little geeky, and have a whole lot of fun doing it! Here are our three recommendations for what to include in your Fact or Fiction Video. 1) Who Uses Your Product or Service? Society can put pressures on us in a lot of different ways. One of those ways is by excluding us from certain products or activities. Not only

Brand identity is a big part of marketing. People buy from people (and companies) they like. One of the best ways to grow your client base is by showing them your company culture. Today, our video marketing tip is to create a dance off video. Yes, really. Here are our three reasons why a dance off video can help solidify your company culture. 1) Introduce Your team People want to know who they are buying from. Whether you provide a one on one service to clients or sell produc

You've spent a lot of time (and money) to create your product. Now, it's time to launch! One of the best ways to drum up interest is by creating an unboxing video. These fun videos have taken the internet by storm. Here are our three tips for making a great unboxing video. 1) Set the Stage Your product should be the focus of your video. That means everything else in your frame should be simple and not distracting. Make sure your desk or table top is cleared off. Check that y

Articles with lists are very popular and for good reason. Lists present information in a quick, easy to digest format. Why not take a proven formula for blogs and turn into a format for videos? Here are our Top 5 reasons you should make a "Top 5" list video. 1: List videos are fun to watch and easy to make "Top 5" videos give you bite-sized content that is perfect for social media. That means you can leave out the filler and only use the most concise graphics for your video.

Social Media just may be the biggest marketing tool for your brand. It's important to utilize every free aspect that sites like Facebook have to offer. One of those things is the Cover Video. Do you need one? Absolutely. Is it easy to do? Well...we're here to make it easy. Video Resolution Your cover video should be 820x462, so be sure to set your sequence resolution to that before you begin creating a video. That being said, Facebook will add a slight crop for anyone viewing

One way to stay COVID Compliant is to move your indoor video shoots to outside. While there are a lot of advantages, filming outdoors can be a little tricky. Here are our top 5 tips for shooting video outside. 1: Pick a Cloudy Day It might sound counterintuitive, but cloudy days are the BEST days to be filming outside. The clouds act as a natural diffuser, scatter the sunlight. That means no harsh shadows and no hard light. I once had a client refer to it as "Model Lighting"