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Video News, How-Tos, and Go-Tos

Apr 1
1 min

The Best Way To Share Your Brand's Culture

Brand identity is a big part of marketing. People buy from people (and companies) they like. One of the best ways to grow your client base is by showing them your company culture. Today, our video marketing tip is to create a dance off video. Yes, really. Here are our three reasons why a dance off video can help solidify your company culture. 1) Introduce Your team People want to know who they are buying from. Whether you provide a one on one service to clients or sell produc

Show Off Your Products with an Unboxing Video

Angela Wolf Quaintance

Mar 25
2 min

Show Off Your Products with an Unboxing Video

You've spent a lot of time (and money) to create your product. Now, it's time to launch! One of the best ways to drum up interest is by creating an unboxing video. These fun videos have taken the internet by storm. Here are our three tips for making a great unboxing video. 1) Set the Stage Your product should be the focus of your video. That means everything else in your frame should be simple and not distracting. Make sure your desk or table top is cleared off. Check that y

Angela Wolf Quaintance

Mar 11
3 min

How to Make a Time Lapse Video

Is there anything more satisfying than watching a beautiful time lapse video? The smooth constant motion is both captivating and calming. Because of their simplistic nature, time lapse videos are the perfect social media content to fill out your posting schedule. Here are tips for making a great time lapse video. What is a time lapse video? Video is just moving pictures. To trick our minds into thinking the picture is moving, video shows us a rapid set of images in a row - ju

The Top 5 Reasons You Should Make a "Top 5" Video

Angela Wolf Quaintance

Feb 4
2 min

The Top 5 Reasons You Should Make a "Top 5" Video

Articles with lists are very popular and for good reason. Lists present information in a quick, easy to digest format. Why not take a proven formula for blogs and turn into a format for videos? Here are our Top 5 reasons you should make a "Top 5" list video. 1: List videos are fun to watch and easy to make "Top 5" videos give you bite-sized content that is perfect for social media. That means you can leave out the filler and only use the most concise graphics for your video.

Angela Wolf Quaintance

Jan 28
1 min

How to Make a Trivia Video

There's just something fun about trivia. Fun Fact videos should absolutely be in your repertoire of social media content. Here is a list of our ideas for what to include in your next trivia video. List Fun Facts about Your Brand What is something unique about your brand? How did it get started? What kind of people work for your company? Does your brand have any traditions? Give Statistics about the Type of Services Your Provide What is the best way to use your services? What

Angela Wolf Quaintance

Jan 21
2 min

How to Make a Great DIY Video

The DIY audience is huge, and they are looking for inspiration. 47% of DIYers buy featured products after watching a DIY video. Tapping into this market can grow your brand. Here are our tips for how to make a great DIY video. How Does Your Product Fit in the DIY World? First and foremost, do DIY videos work for your brand? DIY lends itself to promote products rather than services, so service-based companies may not be a right fit. If your company sells products, you've hit t

Angela Wolf Quaintance

Jan 14
2 min

How to Add a Facebook Cover Video

Social Media just may be the biggest marketing tool for your brand. It's important to utilize every free aspect that sites like Facebook have to offer. One of those things is the Cover Video. Do you need one? Absolutely. Is it easy to do? Well...we're here to make it easy. Video Resolution Your cover video should be 820x462, so be sure to set your sequence resolution to that before you begin creating a video. That being said, Facebook will add a slight crop for anyone viewing

Angela Wolf Quaintance

Dec 17, 2020
2 min

Top 5 Tips For Filming Outside

One way to stay COVID Compliant is to move your indoor video shoots to outside. While there are a lot of advantages, filming outdoors can be a little tricky. Here are our top 5 tips for shooting video outside. 1: Pick a Cloudy Day It might sound counterintuitive, but cloudy days are the BEST days to be filming outside. The clouds act as a natural diffuser, scatter the sunlight. That means no harsh shadows and no hard light. I once had a client refer to it as "Model Lighting"

The Best Way To Stay Connected With Your Audience During COVID

Angela Wolf Quaintance

Dec 10, 2020
1 min

The Best Way To Stay Connected With Your Audience During COVID

Social Distancing is a must to help keep your customers and your employees safe. But this has created a huge barrier for a lot of small businesses. How can your brand stay connected with clients during the COVID Pandemic? Live Stream could be your answer. Take Your Events Virtual Thanks to platforms like Zoom and Google Meet, going virtual is easier than you think. Sites like EventBrite.com integrate with Zoom, allowing you to make money from your virtual events the same way

How To Produce Video Content During COVID Restrictions

Angela Wolf Quaintance

Nov 19, 2020
2 min

How To Produce Video Content During COVID Restrictions

As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you continue to reach your audience while staying COVID compliant? One solution is Stock Footage. 100% Remote Stock Footage is pre-recorded footage that is filmed with the idea that it can be used in a variety of projects. That means instead of needing your team in the office to film a video, you just need an editor. Storyboards, scripts, even vo

Making Your Videos Accessible: Color Choices

Angela Wolf Quaintance

Nov 12, 2020
2 min

Making Your Videos Accessible: Color Choices

Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in film and television (think Breaking Bad), today we want to touch on how to make sure your brand videos meet color accessibility. What is Color Accessibility? Color Accessibility aims to provide the same experience whether or not your audience has color vision deficiencies. One of the most important places this comes up is in website design. Yo

Should You Use Autoplay on Your Website Videos?

Angela Wolf Quaintance

Nov 5, 2020
1 min

Should You Use Autoplay on Your Website Videos?

Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be tempting to use the Autoplay function - making your video play as soon as someone lands on your page. However, there are a several good reasons to disable Autoplay. Accessibility of your website People who are vision impaired often use a Text to Speech app to read websites out loud. Autoplay videos will drown out the TTS reader, making it extreme

Angela Wolf Quaintance

Oct 22, 2020
1 min

Why Your Videos Need Closed Captioning

Video has one of the best ROI for marketing, but there are ways to get even more out of it. You can reach a larger audience by making your videos more accessible. A crucial way to do that is by adding closed captioning. 80% of people use Closed Captioning for other reasons than hearing loss Not only does Closed Captioning make your video accessible to those who have hearing loss, but it also benefits a broader audience. When a video is in a viewer's second language, using clo

Angela Wolf Quaintance

Aug 27, 2020
2 min

The One Thing Your Brand Video Absolutely Needs

You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to share on all of your social. You reach your target audience, they watch your video, and then ... nothing. You shared your message, but did you tell your audience what to do next? The Call to Action is the most important component of your marketing video. What should your audience do? First and foremost, your Call to Action should tell your

How Tutorial Videos Can Help Grow Your Business

Angela Wolf Quaintance

Aug 6, 2020
2 min

How Tutorial Videos Can Help Grow Your Business

Video has one of the best ROI for when it comes to marketing and branding. Twenty years ago, making a new video once a year was enough. But with the advent of social media, companies need branded videos every week. So let's talk about the different types of tutorial videos you can make to help boost your social media content. Tutorial: How To Use Your Product Are you selling a product? Tutorial videos are a great way for customers (and more importantly, potential customers) t

Angela Wolf Quaintance

Jul 16, 2020
2 min

How to Make a Green Screen Video

Whether it's in the latest superhero movie or in your local weather forecast, green screens are utilized in a variety of ways. Creating a green screen sounds simple - hang a green sheet and start filming! Before you hit the record button, we have some tips on making your green screen actually work. The most important thing when it comes to green screens is lighting. Your video editing program identifies a specific color and removes it from your video - allowing you to put som

These Sneaky Sounds are Ruining Your Videos

Angela Wolf Quaintance

Jul 2, 2020
2 min

These Sneaky Sounds are Ruining Your Videos

When recording video, one of the most important (or some would argue THE most important) element is sound. Whether you're on a Zoom call for work or you're recording a vlog post for your brand, sound connects you with your audience. Our brains are really good at tuning out unimportant sounds. When you're talking with a friend, your brain knows that your friend's voice is more important than the noise of your refrigerator humming. It prioritizes the sounds that you are focusin