#videotips

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Oct 12
3 min

How to Make Videos Look More Professional

Most of us have cameras with us all the time thanks to our smart phones. It takes more than just a camera to make a video, let alone a professional high-quality one. Luckily, there are three simple ways you you can make your brand videos look more professional without spending your whole budget. 1) Bright, even lighting Lighting is king when it comes to image quality. Having bright, even lighting is key because it will make you look better and helps your audience see what's g

Apr 20
2 min

Vlog Tips

How Long Can the iPhone Video Record?

Depending on your iPhone settings, recording video can take up a lot of storage. It's important to know how long and how much you can record on your iPhone before your limited space runs out. Here are three tips to keep in mind when recording video on your iPhone. 1) iPhone will continue recording until there is no more free space Depending on what iPhone you have and your storage plan, iPhones can record a lot of video. However, a small amount of storage would result in your

The Top Three Lenses to Buy for Your New DSLR Camera

Mar 10
2 min

Video Quick Tips

The Top Three Lenses to Buy for Your New DSLR Camera

For great quality videos, it's important for you to have a variety of lenses to capture the best shot. However, it can be an overwhelming decision considering all the different lenses in the world and their "specialties". Here are the first three lenses you should buy for your DSLR. 1) Prime: “Nifty 50” 50mm f/1.8 - $125 A Prime is a lens with a fixed focal length. This means instead of the lens zooming in or out, the camera has to physically move closer or farther away from

Three Cheap Tips for Getting Better Lighting in Your Videos

Mar 3
2 min

Vlog Tips

Three Cheap Tips for Getting Better Lighting in Your Videos

Great lighting is crucial to have a perfect video. You don't want the subject to be over exposed or under exposed because it'll be distracting to the content of your video. However, lighting equipment can be expensive, especially if you're filming something big. Here are three tips on how to get better lighting for your videos and find great lighting equipment for cheap. . 1) Place the camera between you and a window Natural light is one of the easiest ways to light your vide

Looking for new video ideas? Try a Day in the Life Video

Feb 17
2 min

New Content Video Ideas

Looking for new video ideas? Try a Day in the Life Video

Especially as a business, it can be difficult to communicate how impactful you are in the lives of your consumers. A day in the life video can frame your story perfectly, allowing your consumers to share their experience, show off how they use your product or service, and brag about you and your company in their own words. A Day in the Life video keeps your consumers engaged in your business. Here are three tips for making a "Day in the Life" video to promote your business. 1

Looking for new video ideas? Try a Milestone video

Feb 10
2 min

New Content Video Ideas

Looking for new video ideas? Try a Milestone video

A milestone video can represent your business' success and growth. A milestone is a step towards the ultimate goal. Milestone videos can be a great way to celebrate your success with your audience. Creating a milestone video will show your consumers that you keep them top of mind when it comes to your business and projects. Here are three suggestions for creating a milestone video. 1) Celebrate your business success Your success is important so share it with your audience. L

Looking for new video ideas? Try an “Of the Day” video

Jan 27
2 min

New Content Video Ideas

Looking for new video ideas? Try an “Of the Day” video

"Of the Day" videos are a great way to keep your consumers engaged. Think of it as a vlog of your everyday life, but instead keep it about your business. Document brand highlights and progress of your business. Here are three tips to help you get started creating "Of the Day" videos. 1) Select a topic that highlights your brand "Of the Day" videos position your brand to be a Thought Leader in a particular space. If you are a tax firm, your "of the day" video posts should all

Small Business Marketing for the Holidays

Nov 3, 2021
2 min

Digital Marketing Tips

Small Business Marketing for the Holidays

Small business marketing can be overwhelming, especially during the holiday season. However, marketing videos can help you connect with your consumers in a fun creative way, ensuring a level of trust and likeability with your consumers. The goal of marketing is to increase sales, so why not do so in a way that is fun for both you and your consumers. Here are a few tips to help with business marketing during the holidays. 1) Start marketing in the beginning of November As soon

Oct 27, 2021
2 min

Horror Stories to Avoid When Making a Video

Even filming a short video can get a little crazy. Anyone who's tried filming a TikTok challenge can tell you - a 15 second video takes WAY longer than 15 seconds to record. In honor of Halloween, we've come up with our top 3 tips to avoid a horribly scary time on set. 1) Write a Script I always ask clients if they need help writing a script for their digital marketing video. Often, the client tells me, "Oh we don't need a script," usually followed by, "we'll just wing it," o

Do You Need Expensive Camera Gear to Make a Video?

Oct 20, 2021
2 min

Vlog Tips

Do You Need Expensive Camera Gear to Make a Video?

First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a mic or two. Suddenly, your small video project is coming with a BIG price tag. Before you hit that "Add to Cart" button on B&H, here are our three tips about buying gear. 1) A skilled videographer knows how to use lighting to make a camera look better In the film industry, there is an entire department dedicated to lighting. On a corporate v

Oct 13, 2021
2 min

Vlog Tips

Why is Vlogging Important?

Digital marketing is key to any successful business, and vlogging is one of the best tools out there. Creating new content on your website and social media helps boost your SEO, but does it really matter what type of content it is? The stats say yes. Here are our top three reasons why you should be creating video content for your brand. 1) 43% of consumers want more video content from marketers Yes, your audience does want to hear from you. And no, they don't want an imperson

The Dos and Don'ts of Advertising During Pride Month

Jun 9, 2021
2 min

Branded Video Tips

The Dos and Don'ts of Advertising During Pride Month

June is Pride Month. From logos to websites to social media videos, it seems like everything has turned rainbow. Embracing Pride and profiting off of Pride are two different things. Here are our dos and don'ts of advertising during Pride month to avoid Rainbow Capitalism. DO: Be Inclusive I've written many blog posts about why your videos need to be inclusive, but Pride videos get a special shout out. The rainbow flag is a symbol of Pride, but the community is much more diver

Apr 14, 2021
2 min

New Content Video Ideas

A Fun Way to Show Your Brand's Geeky Side

There is a lot of misinformation on the web. Why not tackle some of the myths and misconceptions about your expertise by creating a Myth Buster-style video? Get a little geeky, and have a whole lot of fun doing it! Here are our three recommendations for what to include in your Fact or Fiction Video. 1) Who Uses Your Product or Service? Society can put pressures on us in a lot of different ways. One of those ways is by excluding us from certain products or activities. Not only

Mar 31, 2021
1 min

New Content Video Ideas

The Best Way To Share Your Brand's Culture

Brand identity is a big part of marketing. People buy from people (and companies) they like. One of the best ways to grow your client base is by showing them your company culture. Today, our video marketing tip is to create a dance off video. Yes, really. Here are our three reasons why a dance off video can help solidify your company culture. 1) Introduce Your team People want to know who they are buying from. Whether you provide a one on one service to clients or sell produc

Show Off Your Products with an Unboxing Video

Mar 24, 2021
2 min

New Content Video Ideas

Show Off Your Products with an Unboxing Video

You've spent a lot of time (and money) to create your product. Now, it's time to launch! One of the best ways to drum up interest is by creating an unboxing video. These fun videos have taken the internet by storm. Here are our three tips for making a great unboxing video. 1) Set the Stage Your product should be the focus of your video. That means everything else in your frame should be simple and not distracting. Make sure your desk or table top is cleared off. Check that y

Mar 11, 2021
3 min

How to Make a Time Lapse Video

Is there anything more satisfying than watching a beautiful time lapse video? The smooth constant motion is both captivating and calming. Because of their simplistic nature, time lapse videos are the perfect social media content to fill out your posting schedule. Here are tips for making a great time lapse video. What is a time lapse video? Video is just moving pictures. To trick our minds into thinking the picture is moving, video shows us a rapid set of images in a row - ju

The Top 5 Reasons You Should Make a "Top 5" Video

Feb 4, 2021
2 min

New Content Video Ideas

The Top 5 Reasons You Should Make a "Top 5" Video

Articles with lists are very popular and for good reason. Lists present information in a quick, easy to digest format. Why not take a proven formula for blogs and turn into a format for videos? Here are our Top 5 reasons you should make a "Top 5" list video. 1: List videos are fun to watch and easy to make "Top 5" videos give you bite-sized content that is perfect for social media. That means you can leave out the filler and only use the most concise graphics for your video.

Jan 28, 2021
1 min

How to Make a Trivia Video

There's just something fun about trivia. Fun Fact videos should absolutely be in your repertoire of social media content. Here is a list of our ideas for what to include in your next trivia video. List Fun Facts about Your Brand What is something unique about your brand? How did it get started? What kind of people work for your company? Does your brand have any traditions? Give Statistics about the Type of Services Your Provide What is the best way to use your services? What

Jan 21, 2021
2 min

How to Make a Great DIY Video

The DIY audience is huge, and they are looking for inspiration. 47% of DIYers buy featured products after watching a DIY video. Tapping into this market can grow your brand. Here are our tips for how to make a great DIY video. How Does Your Product Fit in the DIY World? First and foremost, do DIY videos work for your brand? DIY lends itself to promote products rather than services, so service-based companies may not be a right fit. If your company sells products, you've hit t

Jan 14, 2021
2 min

New Content Video Ideas

How to Add a Facebook Cover Video

Social Media just may be the biggest marketing tool for your brand. It's important to utilize every free aspect that sites like Facebook have to offer. One of those things is the Cover Video. Do you need one? Absolutely. Is it easy to do? Well...we're here to make it easy. Video Resolution Your cover video should be 820x462, so be sure to set your sequence resolution to that before you begin creating a video. That being said, Facebook will add a slight crop for anyone viewing