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Small Business Marketing for the Holidays

Small business marketing can be overwhelming, especially during the holiday season. However, marketing videos can help you connect with your consumers in a fun creative way, ensuring a level of trust and likeability with your consumers. The goal of marketing is to increase sales, so why not do so in a way that is fun for both you and your consumers. Here are a few tips to help with business marketing during the holidays.

holiday video

1) Start marketing in the beginning of November

As soon as November hits, people are utterly excited for the holiday season. November is the starting month of holiday shopping, holiday sales, and more. A good business marketer knows when to start marketing and November is that time. Being behind schedule can be disheartening to your valued consumers and make it even more difficult to stay on tasks. Get ahead of the holiday rush and start now. Consult with your teams to schedule good meeting times to plan and stay on top for the holiday season.

2) Plan and announce Black Friday deals

Everything goes well when it is according to plan, so plan and schedule deals to make marketing easier. Consumers are always looking for a deal. Advertising your Black Friday sales helps put your brand top of mind. Create a brand video to announce your best bargains. Use scheduling software, such as Later or Hootsuite, to schedule your social media posts in advance. This will make it easier and more reliable to stay on top of announcements and marketing tasks.

3) Use social media to post themed content and product updates

Social media is a great way to put yourself out there! Posting themed content and product updates will gravitate consumers to your brand. Use relevant hashtags, such as #Holiday or #BlackFridaySale, to get your post in front of a wider audience. Marketing videos should be set during the winter and feature family gatherings. Your posts can even reference holiday pop culture like popular movies and songs. Just remember: Be sure to get permission before using any copyrighted content in your posts.


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