Especially as a business, it can be difficult to communicate how impactful you are in the lives of your consumers. A day in the life video can frame your story perfectly, allowing your consumers to share their experience, show off how they use your product or service, and brag about you and your company in their own words. A Day in the Life video keeps your consumers engaged in your business. Here are three tips for making a "Day in the Life" video to promote your business. 1

A milestone video can represent your business' success and growth. A milestone is a step towards the ultimate goal. Milestone videos can be a great way to celebrate your success with your audience. Creating a milestone video will show your consumers that you keep them top of mind when it comes to your business and projects. Here are three suggestions for creating a milestone video. 1) Celebrate your business success Your success is important so share it with your audience. L

"Of the Day" videos are a great way to keep your consumers engaged. Think of it as a vlog of your everyday life, but instead keep it about your business. Document brand highlights and progress of your business. Here are three tips to help you get started creating "Of the Day" videos. 1) Select a topic that highlights your brand "Of the Day" videos position your brand to be a Thought Leader in a particular space. If you are a tax firm, your "of the day" video posts should all

There are many different ways to market your business. Small businesses rely heavily on social media ads, while larger companies invest in TV and commercial spots. One positive way to use your marketing budget, whether you're a local brand or a corporate business, is by working with a charity. Cause Marketing has become popular in recent years, and - when done correctly - can be a great marketing strategy. Here are our three tips for how to do some good with your marketing bu

Small business marketing can be overwhelming, especially during the holiday season. However, marketing videos can help you connect with your consumers in a fun creative way, ensuring a level of trust and likeability with your consumers. The goal of marketing is to increase sales, so why not do so in a way that is fun for both you and your consumers. Here are a few tips to help with business marketing during the holidays. 1) Start marketing in the beginning of November As soon

June is Pride Month. From logos to websites to social media videos, it seems like everything has turned rainbow. Embracing Pride and profiting off of Pride are two different things. Here are our dos and don'ts of advertising during Pride month to avoid Rainbow Capitalism. DO: Be Inclusive I've written many blog posts about why your videos need to be inclusive, but Pride videos get a special shout out. The rainbow flag is a symbol of Pride, but the community is much more diver

Social Media just may be the biggest marketing tool for your brand. It's important to utilize every free aspect that sites like Facebook have to offer. One of those things is the Cover Video. Do you need one? Absolutely. Is it easy to do? Well...we're here to make it easy. Video Resolution Your cover video should be 820x462, so be sure to set your sequence resolution to that before you begin creating a video. That being said, Facebook will add a slight crop for anyone viewing

You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking the larger picture and breaking it down into small bites. Here are just a couple of ways we translate your brand to video. Style The choice between an iPhone and Samsung is style. It's not the style of the phone itself - because let's be real, a smart phone is a smart phone - but it's the feeling the brand invokes. Your brand has an image, an

Everyone knows you have to spend money to make money. But as a small business owner myself, I'm always torn on how much money I need to spend. While I'm creative at my core, I run my business by the numbers. So what is the best bang for your buck? When it comes to marketing, video is the obvious answer. 89% of video marketers say video gives them a good ROI.* A whopping 95% of marketers say video has helped increase users understanding of their product or service.* We know vi