Over the last two years, budgets have gotten tighter. Small business owners know how important every dollar spent is, and how expensive marketing plans can get. There are a few ways to stretch your dollars, though. Here's how to market without a budget.
1) Start a Blog
Starting a blog is a great low-budget way to market your business. Including a blog on your website can help you reach your target audience and bring organic traffic to your website. Blogging is a strong marketing tactic because you can establish your expertise in the field. Potential customers and returning clients can turn to you for advice and answers. You can provide both with your blog posts, all while showing how reputable your brand is. Updating your website every week with a new blog post helps with Google search results, which aids in driving traffic to your site. Incorporating search engine optimized (SEO) keywords in your blog posts will also help your website show up in Google search results. Another way to boost results is to embed videos in your blog posts. For example, if you're a realtor, you may write a post about "what to look for during a home inspection" and include a video showing what you explain in your post.
2) Run a Giveaway
If you're trying to show off your products and drum up client interaction, running a giveaway is a great no-cost strategy for marketing. You can structure your contest so that the more referrals the user makes, the more chances they have to win. This is a great way to drive traffic to your site, boost your social media engagement, increase your followers, and grow your email list. Another benefit is that it generates positive word of mouth reviews for your brand, especially by making a good impression on the winner(s) of your giveaway. Promoting the giveaway on your social media and publicly announcing the winner offers more exposure and opportunity for your brand.
3) Utilize Videos on Social Media
Social media is a great way to boost your brand image and business at little to no cost. Using your smartphone is a cheap way to market yourself on TikTok and Instagram Reels. The video quality is good enough to be presentable and platforms like TikTok allow the freedom to be more authentic and less polished. Social media helps build community engagement and brand awareness–just be sure to stay consistent with your brand communication. You can also share your professional brand videos and commercial on social media to show your brand in a more polished light as well.
If you want to learn how to utilize your smart phone for video, or if you want to have a professional branded video, schedule a free consult call with Angela Wolf Video to learn more.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv