The Best Way To Share Your Brand's Culture
Brand identity is a big part of marketing. People buy from people (and companies) they like. One of the best ways to grow your client base is by showing them your company culture. Today, our video marketing tip is to create a dance off video. Yes, really. Here are our three reasons why a dance off video can help solidify your company culture.
1) Introduce Your team
People want to know who they are buying from. Whether you provide a one on one service to clients or sell products to customers, everyone loves a personal touch. Let your audience know who is on the other end of their transaction. There are a lot of different ways to introduce your team, but none as fun as a dance video.
2) Show Your Fun Side
There are so many ways that dancing lets us express ourselves. Why not utilize that for your brand? Maybe your brand is a retro/hipster barbershop. Create a dance video with your barbers in suspenders dancing to 20's jazz. With so many different types of music out there, you can find the perfect music that pairs with your brand identity.
3) Attract Clients as well as Employees
Company culture is important to both clients and employees. Attract the top talent by showing them what kind of business you are. Do your employees have fun at work? What kind of clothes are you expected to wear in the office? What type of people work for you? This is a fun way to showcase how great your company is.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv