What Types of Corporate Videos Do Small Businesses Actually Need?
- Angela Wolf Video
- Nov 6
- 2 min read
Business video content is essential for boosting website search engine optimization, but it can be difficult to determine exactly what types of corporate videos to make. Keep reading for an inside look on the top 3 videos every business needs on their website.
1) About Video to Explain Your Brand
When making corporate videos for your small business, an About video is the best place to start. This type of content is ideal not only for introducing your brand, but also for forming connections and building trust with viewers. The video should be about 2-3 minutes long and stay on your website's homepage. This way, you can greet potential customers and clients to make the perfect first impression--all without actually meeting them. Video provides the opportunity to showcase both what your brand offers and who your brand is, conveying a sense of your style, personality, and energy in a manner unmatched by other media. Plus: Video is great for search engine optimization (SEO). Search engines LOVE video and are far more likely to funnel Internet users to pages containing them. In fact, according to Sagapixel, adding video can yield up to a 41% increase in a website's organic search traffic.
2) Meet the Team Video to Build Trust
Think of your Meet the Team video as an extension of the About video. Where the About is introducing your business as a whole, the Meet the Team video is a closer look at the individuals who make that brand come alive. This type of corporate content is crucial for any service-based company, as potential clients tend to prioritize having a solid understanding of the team they will be employing. Meet the Team videos piggy-back off the About video, further building trust and making connections, all before even meeting clients. We especially recommend these videos for lawyers, consultants, and real estate agencies, as personality can be a significant factor in attracting clients.
3) Big Seller Video to Showcase Your Number One Feature
In an ideal world, each product or service offered by your small business would have its own promotional video. Realistically speaking, however, making that many videos would quickly become a burden. To keep things simple (yet effective!), we recommend starting small by featuring just one product on its own, using the video to showcase both its physical and functional details. In providing a close-up look at your product, you not only highlight its best qualities, but also cut down on returns (when people know exactly what they're getting, they're less likely to buy something they'll ultimately return). For service-based companies, we suggest creating a video explaining your top-provided service. In addition to explaining the service, demonstrate it (if possible) and include a corresponding client testimonial. People want to know what to expect before they are willing to close a deal, and video marketing is one of the best ways to instill confidence in your small business.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
