As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you continue to reach your audience while staying COVID compliant? One solution is Stock Footage. 100% Remote Stock Footage is pre-recorded footage that is filmed with the idea that it can be used in a variety of projects. That means instead of needing your team in the office to film a video, you just need an editor. Storyboards, scripts, even vo

Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in film and television (think Breaking Bad), today we want to touch on how to make sure your brand videos meet color accessibility. What is Color Accessibility? Color Accessibility aims to provide the same experience whether or not your audience has color vision deficiencies. One of the most important places this comes up is in website design. Yo

Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be tempting to use the Autoplay function - making your video play as soon as someone lands on your page. However, there are a several good reasons to disable Autoplay. Accessibility of your website People who are vision impaired often use a Text to Speech app to read websites out loud. Autoplay videos will drown out the TTS reader, making it extreme

You've decided that your brand needs video. Now you need to decide on who to hire. It can feel a bit intimidating to work with someone from a completely different field. We made a checklist of what you should ask professionals when you are looking to hire a video company. What does their reel look like? Video professionals typically don't have resumes. When you work with so many different companies on a per-project basis, it just doesn't make sense. So instead of asking for a

You are the expert on your brand. But how do you share that through video? Professional video production companies specialize in taking the larger picture and breaking it down into small bites. Here are just a couple of ways we translate your brand to video. Style The choice between an iPhone and Samsung is style. It's not the style of the phone itself - because let's be real, a smart phone is a smart phone - but it's the feeling the brand invokes. Your brand has an image, an

Big or small, a business ultimately needs to be making more money than it's spending. As a local company, it can be tempting to try to DIY as much as you can in order to save money. So we did the math to see what is better for your bottom line: hiring a professional videographer/production company or filming that video yourself. The Gear Do you ever look at your iPhone video and wonder why it doesn't look like the "Made on an iPhone" ads that Apple produces? That's because th

Video is just another way for companies to create a cohesive brand identity. Traditionally, brand identity is expressed in graphic design elements such as logos, typography, and colors. However, today's conscious consumers want more. Video is the way to showcase your brand's purpose, culture, and personality. Purpose What is your brand's purpose? Besides making money, of course. What was the reason you started your company? Are you looking to expand financial literacy? Provid

Reaching your target audience is one of the more important parts of marketing. When it comes to video, it's not just about who sees it, but how they respond to it. So let's talk about some ways your videos can be used to engage the right audience. Know your audience My first job out of college was making training and marketing videos aimed at college students. Perfect! But what was less prefect was that my boss had no idea what "kids these days" were up to. I was asked to use

You spend the time and the money to create a video. It goes through the harsh editing process. Finally you have a polished piece ready to share on all of your social. You reach your target audience, they watch your video, and then ... nothing. You shared your message, but did you tell your audience what to do next? The Call to Action is the most important component of your marketing video. What should your audience do? First and foremost, your Call to Action should tell your

We've been talking a lot about branded video content. Videos are one of the best ROI when it comes to marketing. But it can be difficult to think of new content to constantly be sharing (believe me, I know). So this week's branded video tip is both fun and practical: create behind the scenes videos. The Practical Side Behind the Scenes is one of easiest types of videos to make because you already have the content! Your business has a lot of moving parts. Capturing 30-60 secon

I'm Angela, owner of Angela Wolf Video. Welcome to our site. Angela Wolf Video officially became an LLC in 2016, but that's not where my video journey began. I grew up in the Philadelphia suburbs, where I spent every summer making a new "movie" with my friends. To no one's surprise, I majored in Film and Media Arts at Temple University. There, I fell in love with the city. Although I spent my last semester studying in Los Angeles, my heart belonged on the East Coast. After gr