#smallbusinesstips

Video News, How-Tos, and Go-Tos

Blog

Feb 23
3 min

Small Business Like a Pro

Imagine: Your small business is taking off, and your company starts growing. You're overjoyed and filled with well-deserved pride. But something feels a little off. There are suddenly more responsibilities and pressure to support your business's growth. You're feeling a little overwhelmed, and doubt starts to creep in. If you're anything like us, you may even feel pangs of imposter syndrome--did this happen by accident? Can I really do this? Well, we're here to assure you tha

Feb 2
3 min

Small Business Tips

Small Business and Social Media

Wondering if a social media presence will be beneficial for your brand? The short answer is, "absolutely." Social networking sites play a pivotal role in the success of a small business. When you utilize a variety of platforms, your business becomes more accessible to your audience, customers, or clients. Simply maintaining a social media presence can create new opportunities to help your brand succeed. Here are our three tips on how to utilize social media in your small busi

Jan 26
3 min

Small Business Tips

Why Small Businesses Need a Website

Do small businesses need a website? You may ask yourself this as you work on your small business. Is the expense of a website worth it? The answer shouldn't surprise you, but the reasons why might. Yes, your small business needs a website, and here are three reasons why. 1) A Website Lends Credibility In today’s digital world, the first thing people do is check out your website. Or, they Google your business to find your website. If you don’t have one, people question if your

Jan 19
3 min

Small Business Tips

How Small Businesses Survive Recession

With the start of the new year and many economic changes looming, the word "recession" has been hovering in the media. There are steps you can take in order to prepare for economic downturn or a possible recession. Here is how to survive a recession as a small business in a few steps. 1) A Recession is a Prolonged Period of Economic Downturn A recession is often considered after two consecutive quarters of negative growth. That's six months (or half a year) of downturn. Howev

Jan 5
3 min

Small Business Tips

What Small Business to Start in 2023

New year, new business ideas! If you are thinking of adding to your income with a side-business or ready to take the next steps in your career, you may be ready to start a small business. But, what small business should you start? Here are recommendations for the dreamer, the doer, and the go-getter. 1) What Product Is Missing in the Market? When thinking about creating a small business that sells products, ask yourself: What is missing from the market? This is a great starti

The Best Way To Stay Connected With Your Audience During COVID

Dec 10, 2020
1 min

COVID Compliant

The Best Way To Stay Connected With Your Audience During COVID

Social Distancing is a must to help keep your customers and your employees safe. But this has created a huge barrier for a lot of small businesses. How can your brand stay connected with clients during the COVID Pandemic? Live Stream could be your answer. Take Your Events Virtual Thanks to platforms like Zoom and Google Meet, going virtual is easier than you think. Sites like EventBrite.com integrate with Zoom, allowing you to make money from your virtual events the same way

How To Produce Video Content During COVID Restrictions

Nov 19, 2020
2 min

COVID Compliant

How To Produce Video Content During COVID Restrictions

As the holidays approach, COVID cases are beginning to rise. But for many brands, the end of the year is crucial for sales. How can you continue to reach your audience while staying COVID compliant? One solution is Stock Footage. 100% Remote Stock Footage is pre-recorded footage that is filmed with the idea that it can be used in a variety of projects. That means instead of needing your team in the office to film a video, you just need an editor. Storyboards, scripts, even vo

Making Your Videos Accessible: Color Choices

Nov 12, 2020
2 min

Accessibility

Making Your Videos Accessible: Color Choices

Even before colored film, filmmakers were searching for ways to brighten up their movies. While there is a science to color choices in film and television (think Breaking Bad), today we want to touch on how to make sure your brand videos meet color accessibility. What is Color Accessibility? Color Accessibility aims to provide the same experience whether or not your audience has color vision deficiencies. One of the most important places this comes up is in website design. Yo

Should You Use Autoplay on Your Website Videos?

Nov 5, 2020
1 min

Accessibility

Should You Use Autoplay on Your Website Videos?

Having a video on your landing page increases your organic search traffic by 157% (https://cxl.com/blog/optimize-videos/) It can be tempting to use the Autoplay function - making your video play as soon as someone lands on your page. However, there are a several good reasons to disable Autoplay. Accessibility of your website People who are vision impaired often use a Text to Speech app to read websites out loud. Autoplay videos will drown out the TTS reader, making it extreme

How Tutorial Videos Can Help Grow Your Business

Aug 6, 2020
2 min

Branded Video Tips

How Tutorial Videos Can Help Grow Your Business

Video has one of the best ROI for when it comes to marketing and branding. Twenty years ago, making a new video once a year was enough. But with the advent of social media, companies need branded videos every week. So let's talk about the different types of tutorial videos you can make to help boost your social media content. Tutorial: How To Use Your Product Are you selling a product? Tutorial videos are a great way for customers (and more importantly, potential customers) t

The Top 5 Things You Need to Know Before You Make a Product Video

Jul 30, 2020
3 min

Branded Video Tips

The Top 5 Things You Need to Know Before You Make a Product Video

Video is the number one type of content used to sell products and services. With 71% of consumers believing that video explains a product better than text or photos, it's easy to see why product videos are an essential part to any marketing plan. Last month we did a #LiveStream on what makes a good product video. You can watch the video below for the full details. But in true blog fashion, we're going to answer the top 5 things you need to know about product videos (in quest