#digitalmarketing

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Sep 29, 2022
3 min

Video Marketing Like a Pro

Are you ready to incorporate video marketing into your business strategy? You don't have to have a degree in marketing or even film to implement video marketing. Try these three tips to use video marketing like a pro! 1) Use data to make choices Data is a businesses' best friend when it comes to making decisions. To best utilize video marketing, you need to understand your audience and their behavior. Which means, you should know the types of videos they like to watch, how lo

Aug 25, 2022
2 min

Digital Marketing Tips

How Much Does Marketing Video Cost?

We all know small businesses run on a budget, and they want to have the highest ROI when it comes to marketing. Video marketing is a great way to improve brand awareness and increase sales, but how much does video marketing really cost? Here's our video marketing cost breakdown. 1) Professional videos start at $1,000 There are different factors that determine the cost of video because a lot of different elements are needed to create a video. For example, how many cameras are

Aug 18, 2022
2 min

Digital Marketing Tips

What is Video Marketing?

Small businesses are always looking for the perfect marketing strategy. One that effectively reaches new audiences with a strong ROI. That's where video marketing comes in. If you're wondering, "what is video marketing, and what role does it play in digital marketing?" or, "how will video marketing positively impact sales," I have all the information you need. Here are three things you need to know about video marketing for your business. 1) Digital Marketing is using the int

Looking for new video ideas? Try a Day in the Life Video

Feb 17, 2022
2 min

New Content Video Ideas

Looking for new video ideas? Try a Day in the Life Video

Especially as a business, it can be difficult to communicate how impactful you are in the lives of your consumers. A day in the life video can frame your story perfectly, allowing your consumers to share their experience, show off how they use your product or service, and brag about you and your company in their own words. A Day in the Life video keeps your consumers engaged in your business. Here are three tips for making a "Day in the Life" video to promote your business. 1

Looking for new video ideas? Try remaking an old video

Feb 3, 2022
2 min

New Content Video Ideas

Looking for new video ideas? Try remaking an old video

It's hard trying to find fresh and interesting content for the internet in this day and age. A good content marketer knows how important it is to get the most out of their work. You can do that by "recycling" your content into a new video. Choose something that consumers loved and remake a video with fresh new updates. Here are three suggestions as to how you can revive and redistribute old content by making a video. 1) Choose a popular post that was shared a while ago First,

Looking for new video ideas? Try an “Of the Day” video

Jan 27, 2022
2 min

New Content Video Ideas

Looking for new video ideas? Try an “Of the Day” video

"Of the Day" videos are a great way to keep your consumers engaged. Think of it as a vlog of your everyday life, but instead keep it about your business. Document brand highlights and progress of your business. Here are three tips to help you get started creating "Of the Day" videos. 1) Select a topic that highlights your brand "Of the Day" videos position your brand to be a Thought Leader in a particular space. If you are a tax firm, your "of the day" video posts should all

Looking for new video ideas? Try a 30 Day Challenge video

Jan 20, 2022
2 min

New Content Video Ideas

Looking for new video ideas? Try a 30 Day Challenge video

30 Day Challenges can be a fun way for your consumers to interact with your business. Not only does this create consistent content for your brand to post, but it also engages your audience to interact with your page. Here are three tips to get started with your 30 Day Challenge videos. 1) Choose a single goal that is related to your brand Talk with your team to figure out the ultimate goal of each challenge. Think about if you want more sales, or more customer success stories

Jan 13, 2022
2 min

New Content Video Ideas

Looking for new video ideas? Try a Giveaway video

Giveaways are a great way to start conversations about your business. You can establish credibility as well as a positive brand image by doing a giveaway video. Keep your consumers engaged and reward them by giving away popular brand picks from your campaign. Here are some tips to get started with your giveaways and gain some awareness for your business. 1) Pick an objective for your campaign Like any marketing campaign, you should start with an objective. Talk amongst your t

Top 3 New Year’s Resolutions for Your Digital Marketing Strategy

Dec 30, 2021
2 min

Digital Marketing Tips

Top 3 New Year’s Resolutions for Your Digital Marketing Strategy

New Year's Resolutions are a great way to prepare for the new year. Use this time to do something different and exciting for your branding. Here are three tips to add to your digital marketing strategy for 2022. 1) Create more social media videos Videos on social media get shared 1200x more than photo or text posts. For the new year, plan to double the amount of videos you post on social media. Videos can be used to announce new products, share consumer reviews, and raise bra

Do You Need Expensive Camera Gear to Make a Video?

Oct 21, 2021
2 min

Vlog Tips

Do You Need Expensive Camera Gear to Make a Video?

First it's just a camera. Then you realize you need some good lighting. Then you're listening to your video and realize you might need a mic or two. Suddenly, your small video project is coming with a BIG price tag. Before you hit that "Add to Cart" button on B&H, here are our three tips about buying gear. 1) A skilled videographer knows how to use lighting to make a camera look better In the film industry, there is an entire department dedicated to lighting. On a corporate v

Aug 5, 2021
2 min

How to Make Amateur Videos Look Professional

There are a lot of elements that go into making a video look good. But there is one thing above all else that takes a vlog from amateur to professional. This is not the first time I've said it, and it won't be the last. The number one thing your next video needs is good lighting. Here are our three tips for using lighting to make your vlog videos look amazing. 1) Your subject should be more lit than your background A typical room in your house has lights placed throughout to

How to Get the Most Out of Your Video Marketing Strategy

Jul 22, 2021
2 min

Digital Marketing Tips

How to Get the Most Out of Your Video Marketing Strategy

Video SEO (search engine optimization) is just as important as your website SEO. With YouTube as the second largest search engine, video content is one of the best tools for digital marketing. Here are our 3 tips to get the most out of your videos. 1) Keep Your Video Titles to 60 Characters or Less YouTube only displays the first 60 characters in a video title. That means you have precious real-estate to tell the audience why they should click on your video. A name like "Ange

Should You Have Customer Testimonial Videos?

Jul 15, 2021
2 min

Digital Marketing Tips

Should You Have Customer Testimonial Videos?

Testimonial videos are one of the best ways to earn trust from potential customers. Yelp, Amazon, and Google have helped create the expectation of reading reviews before buying a product or service. These are our top 3 reasons why you need a customer testimonial video. 1) 89% of Marketers Say that Testimonial Videos are the Most Effective Content Digital marketing is all about ROI. Small businesses have a limited marketing budget, so every penny counts. Product reviews are im

Jul 8, 2021
2 min

Digital Marketing Tips

How Do You Hire Top Level Talent?

Hiring the right person for the right job can be tricky. How do you attract top level talent to your company? Recruiting videos are quickly becoming one of the most used tools by businesses. We took a look at why career videos are so popular. 1) 65% of North American Employers Plan to Invest in Video Job Descriptions A Video Job Description is one of the simplest types of recruiting videos. The video can include the hiring manager (or your recruiter) explaining the job requir

Jul 1, 2021
2 min

Digital Marketing Tips

Does Your Brand Need a YouTube Channel?

It's easy to dismiss YouTube as one of those things that the "kids these days" are using to watch Influencers show you around their apartments. While yes, it is used for that, YouTube is an amazing tool for any business to ramp up their digital marketing. Here are our 3 reasons why your brand needs a YouTube channel. 1) 50% of B2B Decision Makers use YouTube as Research YouTube is not just for B2C companies. Just like consumers, businesses research brands before purchasing se

Why Video is a Game Changer for Marketing

Jun 25, 2020
1 min

Video Quick Tips

Why Video is a Game Changer for Marketing

Everyone knows you have to spend money to make money. But as a small business owner myself, I'm always torn on how much money I need to spend. While I'm creative at my core, I run my business by the numbers. So what is the best bang for your buck? When it comes to marketing, video is the obvious answer. 89% of video marketers say video gives them a good ROI.* A whopping 95% of marketers say video has helped increase users understanding of their product or service.* We know vi