Testimonial videos are one of the best ways to earn trust from potential customers. Yelp, Amazon, and Google have helped create the expectation of reading reviews before buying a product or service. These are our top 3 reasons why you need a customer testimonial video.
1) 89% of Marketers Say that Testimonial Videos are the Most Effective Content
Digital marketing is all about ROI. Small businesses have a limited marketing budget, so every penny counts. Product reviews are important to consumers. Testimonial videos are that perfect marriage between content consumers want and content that serves your brand.
2) 70% of People Say They Trust a Recommendation from Someone They Don't Even Know
Word of mouth is still one of the best forms of advertisement. People ask their friends for advice on where to eat, what movies to watch, and what brands to buy. With the internet, personal recommendations can come from anywhere in the world. Even though consumers might not personally know them, online reviews are seen as a trustworthy source for recommendations.
3) 79% of People Have Watched a Video Testimonial to Find Out More About a Company or Product
YouTubers make an entire career out of reviewing products online. They don't get paid by the products (well, the good ones don't), they get paid by the views! Consumers are searching for this content. A video review feels personal. It often shows off the product while talking in depth about the pros and cons. Organic customer testimonials are best, but you can get started with a vlogger. You can send a free product sample to a YouTuber who posts reviews about brands in your market. Be sure to emphasize that the free product comes with no-strings attached, and you would be happy for their honest feedback.
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