How to Get the Most Out of Your Video Marketing Strategy
Video SEO (search engine optimization) is just as important as your website SEO. With YouTube as the second largest search engine, video content is one of the best tools for digital marketing. Here are our 3 tips to get the most out of your videos.
1) Keep Your Video Titles to 60 Characters or Less
YouTube only displays the first 60 characters in a video title. That means you have precious real-estate to tell the audience why they should click on your video. A name like "Angel Wolf Video Presents A Blog Post: Get The Most Out of Your Video Marketing Strategy" is a terrible title. All of the keywords and unique identifiers are at the end of a very long title. The Y in "Your" is the 60th character, meaning "our Video Marketing Strategy" won't show up in search results. Keep the important information at the beginning of your title.
2) Keywords Should be in Both the Title and Description
Keywords are the key (sorry) to SEO. Google and YouTube scrub video titles and descriptions to know what your video is about. The scarily-smart algorithm can tell the difference between comprehensive sentences and just keyword vomit. Make sure your keywords are used naturally in sentences. This helps both with SEO and any viewers trying to read what your videos are about.
3) Use Variations of the Keywords in the Video Tags
YouTube has a separate section for video tags (Click "Edit Video" go into the "Details" tab and scroll down to "Show More" - Click that and it will open the tags list). Tags don't need to be complete sentences. They work best if you use them to list any keyword synonyms people may search for. If you're posting a marketing video, some of your tags should include words like "advertising" "selling" "promotion" etc.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv