Creating Impactful Corporate Videos for Your Company’s Summer Launch
- Angela Wolf Video
- May 22
- 2 min read
With Memorial Day just around the corner, 'tis the season for summer sales, marketing events, and product launches. Make sure your small business's summer launch stands out from the crowd with an impactful corporate video. Keep reading for our top three summer video ideas to boost your business.
1) Advertise a Summer Giveaway
Let's be real: Who doesn't love a giveaway? Not only do giveaways get people invested in your products, but also in your social media presence in general. When you boost your social media engagement and stats, you'll get more people invested in your products and your brand as a whole. Essentially, giveaways can be a huge win-win. To launch yours, create an eye-catching video to promote the event on your social media account(s). Make sure the event launch video has a solid hook for any viewers who may be unaware of your products. Next, set the rules. The goal of any giveaway is to boost brand awareness, so be sure to reflect that in your participation requirements. Typical social media giveaway entries include following your page(s), liking/sharing the video, and/or tagging a friend in the comments. This guarantees that the video reaches users that don't already follow you.
2) Highlight Your Summer Collection in the Sun
Take advantage of the weather and get outside! The best way to highlight your latest collection is by creating videos that fully embrace the sun. These summer product launch videos tend to be quite eye-catching, especially at the start of the season when people are gearing up for the warmer weather. It's important to note, however, that outdoor video shoots can require some additional expertise and care. For one, outdoor video shoot lighting can be an absolute bear. Check out our blog post on getting the perfect outdoor lighting. You'll need to pay close attention to your time, camera settings, and framing. Next, when it comes to outdoor shoots, you have to take special care of your gear. Shade, battery packs, and cool packs are your best friends--check out last summer's blog post on preventing your camera from overheating.
3) Celebrate the Holidays
Summer is chock-full of great holidays to celebrate. Stay topical and join in on the fun by making videos that pair with the holidays. This type of "trending" content can often boost engagement and algorithm placement, which is the perfect way to get your summer product launch video out there. The more people search/watch videos about the holiday, the more likely your corporate video incorporating the same subject will be seen and pushed out to users. Some celebrations to keep in mind include Memorial Day (5/26), LGBTQ+ Pride Month (all of June), Juneteenth (6/19), Independence Day (7/4), and Labor Day (9/1).
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
