Thinking about your marketing strategy can be overwhelming. It doesn't have to be, though! By focusing on a marketing mix, you'll be able to reach a wider audience and cover your fundamental marketing needs. The marketing mix, formed by the four Ps coined by E. Jerome McCarthy in 1960, includes multiple areas of focus to make up a comprehensive marketing strategy. We're going to cover the Marketing Mix and the 4 Ps of marketing so read on for help with effective marketing! 1)

We're six weeks away from the new year and you'd better believe it's not just resolutions we're making. We're making our marketing plans for a robust sales year in 2023. Marketing is changing and we want to share with you the 2023 forecasted marketing trends so you can start the year off right. It's so important to market your business effectively, and these marketing tools for 2023 will help you meet your goals and reach your customers. 1) Video and Live Streaming Video and

Every small business can benefit from using video to promote their business—but how? By setting up a strategy to plan video content that works . Try these 3 video marketing strategy tips! 1) Define your audience The first part of building your video marketing strategy is defining your audience. You need to know who you're speaking to: their age, their income range, their interests, their purchasing habits, etc. A woman in her early 20s will shop differently than a woman in he

"Of the Day" videos are a great way to keep your consumers engaged. Think of it as a vlog of your everyday life, but instead keep it about your business. Document brand highlights and progress of your business. Here are three tips to help you get started creating "Of the Day" videos. 1) Select a topic that highlights your brand "Of the Day" videos position your brand to be a Thought Leader in a particular space. If you are a tax firm, your "of the day" video posts should all

30 Day Challenges can be a fun way for your consumers to interact with your business. Not only does this create consistent content for your brand to post, but it also engages your audience to interact with your page. Here are three tips to get started with your 30 Day Challenge videos. 1) Choose a single goal that is related to your brand Talk with your team to figure out the ultimate goal of each challenge. Think about if you want more sales, or more customer success stories

Giveaways are a great way to start conversations about your business. You can establish credibility as well as a positive brand image by doing a giveaway video. Keep your consumers engaged and reward them by giving away popular brand picks from your campaign. Here are some tips to get started with your giveaways and gain some awareness for your business. 1) Pick an objective for your campaign Like any marketing campaign, you should start with an objective. Talk amongst your t