How Video Content Helps Small Businesses Compete with Larger Brands
- Angela Wolf Video
- May 29
- 2 min read
When it comes to competing with large brands, video levels the playing field for small businesses. The right videos can show everything you have to offer--including your genuine, personal touches that the big guys could never compete with. Keep reading for our top tips on how small businesses can get the most out of video marketing.
1) Tell Your Story
Your personal small business journey is what separates you from your big-business competition, and video is the perfect medium to share your story authentically. Create an "about" video for your brand with YOU on camera. This makes it more likely for viewers to form a lasting connection with your brand, rather than just passing by another faceless company. This type of connection often leads to increased investment in your success, where more viewers are more likely to actively support your small business's growth. Be sure to present yourself professionally while still highlighting what makes you unique. The best about videos are heartfelt and showcase your brand's personality, facilitating the perfect connection with your target audience.
2) Curate a Community
Thanks to social media, small business actually stand a chance competing with big corporation marketing tactics. Users can get their message out to thousands of people without having to spend money on traditional campaigns like TV commercials and billboards. One of the best ways to use social media for your small business is to find, join, and contribute to a community. This may sound a little vague, but the Internet is VAST. Social media apps have an exponentially increasing number of niche communities for users to join in and engage with. Find the niche that fits your brand, and create interesting videos that add to the community. One of our favorite communities is Board Game TikTok/Instagram. Successful board game designers and publishers do more than make ads for their games; they create fun content like how-tos and behind the scenes, share games made by other publishers, address concerns in the industry, and authentically connect with the community as a whole.
3) Address Your Customers
Providing a personal touch will always give you a leg-up when competing with big businesses. Social media facilitates far more personal communication between customer and company than any other type of interface, and small businesses can use this as a big advantage. Show your personality and connect with your audience by using video to address customer questions and comments directly. TikTok and Instagram even support “Video Replies” to comments. Instead of just typing out a reply to a comment on your video, be sure to make a Video Reply. Doing so creates a brand new video and tags the original comment. This is a much more personal way to connect with your audience and shows that you care about what your customers have to say. Not to mention, this generates more personal, authentic branded content to boost your small business.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
