Enhance Your Credit Union Member Experience with Video
- Jul 9
- 3 min read
How Video Can Boost Credit Union Membership and Retention
Despite the myriad of perks that come with credit union memberships, big banks continue to dominate in account openings. As new membership is in steep decline, marketing efforts have never been more crucial. Credit unions have a clear edge over bigger banks with their member service; however, younger generations are unfamiliar with the concept. Video is the perfect way to increase credit union membership, stay top of mind, and enhance client experience. Keep reading for our top tips on effective video marketing for your credit union.
1) Explain Financial Products with Social Media Videos
When launching your credit union marketing campaign, explainer videos are a great place to start. They're short and sweet bite-sized videos that break down products, concepts, or processes in simple terms. This type of content serves a dual purpose, making your services more accessible for current members while also advertising them to new audiences. Because credit unions are underutilized and lesser known than banks, it's particularly important that your marketing strategy leaves a lasting impression on the right audience. Posting explainer videos to social media is perfect for just this, as you'll be able to expand your reach to people looking for financial advice--not just people looking to join a credit union. Not only do these videos allow you to meet your target audience where they already spend their time, but also to provide valuable, educational content for them.
2) Use Videos as Part of Your Onboarding Campaign
Even just slightly adjusting your video marketing strategy can work wonders for reaching new audiences. For instance, branching out to making short-form videos for TikTok, Instagram, and Twitch can drastically increase your Gen Z reach. By meeting the age demographic where they already are (more casual social media), you have a leg up over credit unions stuck in the rut of traditional marketing. Once your credit union marketing videos have connected you with new audiences, you'll need to keep them invested. The onboarding process itself can make or break member retention. When the process is unclear and disorganized, members can easily be put off, resulting in disengagement with your credit union. However, the right corporate video is an easy, friendly way to connect with clients throughout their membership, making the process as clear and accessible as possible. These videos can be used to walk clients through the process of joining the credit union, explain your values and mission, highlight a member's relevant account benefits, and maintain a personal connection.
3) Stay Connected with Milestone Video Messages
It's the little things that make or break credit union member experience. Milestone video messages are a simple way to stay connected with your clients and show that you're committed to their experience and needs. Something as little as this can go a long way, and large companies use this strategy all the time. Think about how Spotify offers video messages from artists for their top listeners in their end-of-year wrap up. The artist only needs to record a basic 30-second video once in order to connect with thousands of people instantly. To start making this content, take a few hours to film milestone videos with your President. We recommend making these messages to congratulate your member for paying back a loan; being a member for one, five, or 10 years; and opening a new account. These are big moments in your members' journeys--video lets you connect with them and show that your institution cares.
Ready to Enhance Your Member Experience with Video?
Enhancing CU member experience is easier than you think. Click here to learn more about our video services for credit unions.
Angela Wolf Video offers corporate video production services near Philadelphia, PA.
Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv
