How to Create Engaging Corporate Videos for Employee Training and Development
- Angela Wolf Video
- Apr 10
- 2 min read
Corporate video can be one of the most effective ways to train employees and convey important messages to staff. For one, it's typically more engaging and easier to retain than written media. Additionally, video guarantees consistency and accessibility of content; everyone can receive the exact same information at the click of a button. Keep reading for our tips on how to maximize your use of video as the best tool for corporate learning and development.
1) Utilize Different Learning Styles
Using corporate video for your small business opens up the ability to cater to multiple learning styles, all within one set of content. In fact, because video sparks far more engagement than still images and text alone, it's a much more efficient method for almost all learners to intake and retain new information. While there are many learning styles, the most-frequently observed are written, auditory, kinesthetic, and visual. It's crucial to the success of your corporate video to appeal to all four of these styles. To do so, the video should include captioned audio and/or narrated text. When applicable, you'll also need to incorporate demonstration of the training or expected behavior and outcomes. This ensures that your information can be read, listened to, and observed. By including supplementary one-sheets or activities, your video can also appeal to kinesthetic learners.
2) KISS - Keep it Simple & Short
Even the most exciting, well-made corporate video will lose viewers' attentions if it's too complicated. You'll need to find a balance between engaging and over-stimulating in order to keep your employees invested in the content. While you want information to stand out in memorable ways, doing so in a disorganized or tedious manner will only frustrate viewers, ultimately hindering their ability to retain the important details. Similarly, corporate video content is best received in bite-sized chunks. You can't expect your staff to sit through uninterrupted long-form video and retain most of it. Each training module should be around 3-5 minutes and focus on just one topic. Be sure to include small breaks and activities in between. This aids information retention and keeps viewers willing to engage.
3) Show and Tell
Our top reason why video is the best tool for corporate learning is that you can show everything, not just describe it. Not only does this make the content easier to learn and more engaging, it's also the clearest way to communicate expected behaviors, attitudes, and procedures. That being said, it's not enough just to turn a slide deck into a talking head video and/or use generic stock footage. Use actors to demonstrate exactly what's being explained or discussed. This way, your content is crystal clear and much easier to absorb, retain, and implement.
Angela Wolf Video offers corporate video production services near Philadelphia, PA. Do you have a specific video question? Schedule a free video analysis call at bit.ly/callawv