How's that old saying go? "Nothing is certain except death and taxes." But... what if you're not certain about what those taxes are on? More and more, people are engaging in hobby activities that turn into a source of income. It can be confusing to determine whether or not that hobby has become a taxable business that generates expenses. To avoid hefty bills or legal issues, the IRS needs to know exactly what kind of operation you're running. Read on to determine if your hobb

New Year's Resolutions are a great way to prepare for the new year. Use this time to do something different and exciting for your branding. Here are three tips to add to your digital marketing strategy for 2022. 1) Create more social media videos Videos on social media get shared 1200x more than photo or text posts. For the new year, plan to double the amount of videos you post on social media. Videos can be used to announce new products, share consumer reviews, and raise bra

There are many different ways to market your business. Small businesses rely heavily on social media ads, while larger companies invest in TV and commercial spots. One positive way to use your marketing budget, whether you're a local brand or a corporate business, is by working with a charity. Cause Marketing has become popular in recent years, and - when done correctly - can be a great marketing strategy. Here are our three tips for how to do some good with your marketing bu

Social Distancing is a must to help keep your customers and your employees safe. But this has created a huge barrier for a lot of small businesses. How can your brand stay connected with clients during the COVID Pandemic? Live Stream could be your answer. Take Your Events Virtual Thanks to platforms like Zoom and Google Meet, going virtual is easier than you think. Sites like EventBrite.com integrate with Zoom, allowing you to make money from your virtual events the same way

Everyone knows you have to spend money to make money. But as a small business owner myself, I'm always torn on how much money I need to spend. While I'm creative at my core, I run my business by the numbers. So what is the best bang for your buck? When it comes to marketing, video is the obvious answer. 89% of video marketers say video gives them a good ROI.* A whopping 95% of marketers say video has helped increase users understanding of their product or service.* We know vi