We often talk about digital marketing for TikTok and Instagram, but what if you're looking for strategies beyond social media? Utilizing "webinars" (online seminars that are presented live and facilitate real-time viewer interaction) opens up new ways to boost your small business's marketing strategy. Keep reading for our top tips on how to use Eventbrite and event live streaming to build your brand. i 1) Create Value for Your Target Audience A webinar is all about leaving a

While it may be tempting to focus on making videos that go viral, this really isn't the best strategy to boost your small business online. Running your brand's social media page is much different from being an influencer, and different goals require different strategies. Keep reading for the ins-and-outs of how consistent small business videos beat viral posts. 1) Algorithms Like a Consistent Video Schedule To run successful social media accounts for your small business, you

We suggest all small businesses hire a professional to do a one-day on-location B-roll shoot--capturing any transitional, establishing, or aesthetic shots that do not serve as the main action in your branded videos. That way, you have plenty of these shots to use throughout the year and keep all of your branded videos looking consistent and professional. Keep reading for more on why every business needs B-roll footage on file. 1) B-Roll Boosts Engagement Think about the type

As many small business owners know, success can sometimes hinge on whether or not employees receive accurate, detailed training. This is tricky, let alone ensuring that work-from-home employees complete the appropriate standardized training on their own. Luckily, corporate video streamlines the entire process and guarantees that everyone--regardless of location, timing, or physical oversight--receives the exact same information in an engaging, accessible way. Keep reading for

Branded podcast production is becoming an increasingly common marketing strategy among small businesses. It's important to stand out from the crowd by adding professional video to your audio content. Video makes the podcast more immersive, increasing opportunities for organic and direct marketing strategies. Keep reading for the ins-and-outs of how business podcasting can grow your brand. 1) Expand Your Audience Branded podcast marketing is very similar to social media market