top of page

What Marketing Does

Strong marketing is the number one tool for business growth for small businesses. What exactly does marketing do? The short answer: A lot! Read on to learn what marketing can do for your business.

what marketing does

1) Marketing Defines Your Brand

The first thing marketing does for you business is to help define your brand. The face of your business, how your audience perceives you, that's your brand identity. Your audience may not understand who you are if you don't have a comprehensive, well-defined brand identity. Marketing teams work to build marketing strategies that all stem from your brand's identity. Your brand identity is made up of a few components, including your visual identity, the voice you use when speaking to your audience, and the core values you build your business around. Having a defined brand message, mission, and voice will help your business be more memorable and communicate more clearly. Think of Wal-Mart. They're branded as your "local, friendly store." One way they continue to communicate that with a personal connection is with the store greeters who say hello to each customer as he or she enters.

2) Focus on the 4 Ps of Marketing

The best marketing focuses on the 4 Ps of marketing -- the pillars that help build a marketing campaign or overall strategy. When a marketing team approaches building a campaign they think of the product, the price, the place, and the promotion. There are so many specific nuances to marketing that you can't focus on just one part, instead all four elements have to be considered to build a strong marketing plan. It matters what you're trying to sell, where, and at what price. Marketing asks -- and answers -- questions about your brand and your goods and services. This is how an effective campaign reaches and connects with the target audience and leads to sales. Learn more about the 4 Ps of marketing here.

3) There Are Many Types of Marketing

Marketing does a lot. An important thing to note is that there are many types of marketing, too. Once your marketing team defines your brand identity and understand the four Ps that will help them with their strategy, they can finalize on the type of marketing that is best for the business, service, or product. A few types of marketing include blog marketing, SEO marketing, social media marketing, and video marketing.

Some businesses have blogs to drive traffic to their website and services. Some brands use search engine optimization to make their business page more searchable and "findable" on Google. Other companies use Instagram, TikTok and YouTube to get views and engagement that will then translate into sales. Some companies will use video marketing to make social media ads, brand profile videos, or product videos. Most brands use a combination of different marketing techniques.

Marketing does a lot for business growth and success. If you're interested in learning how you can use video marketing for your business, schedule a free consult call with Angela Wolf Video.


Do you have a specific video question? Schedule a free video analysis call at


Related Posts

See All


bottom of page